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Dairy Classic launches ice cream brand Dairy Day’s 3-in-1 freedom pack
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Saturday, 11 August, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Dairy Classic Ice Creams has now introduced the 3-in-1 ice-cream freedom pack of its brand Dairy Day. The move is in sync with India’s Independence Day. Dairy Day’s freedom pack contains a mix of three flavours (mango, vanilla and pista), which, when cut into slices, resembles the three colours of the country’s flag.
It is available in 700ml take-home packs and priced at Rs 140. It will be available across 30,000 outlets in South India. As a small step towards promoting a cleaner environment, Dairy Day has also announced to give an eco-friendly cloth bag free with every freedom pack.
“Since its inception, Dairy Day is known for offering unique, innovative, value for money products to its consumers. The main inspiration behind the 3-in-1 ice-cream freedom pack was to make something special for the upcoming Independence Day. Though complex in manufacturing, this 3-in-1 ice-cream freedom pack will be a visual treat for our consumers,” said M N Jaganath, director, Dairy Day.
Dairy Day is one of the leading ice cream brands in South India, with an extensive presence in Karnataka and Tamil Nadu. It was set up in 2002.
Currently it manufactures and supplies approximately 150 products in over 30 flavours. The range of products include a variety of cups, cones, sticks, tubs and other novelties.
The company has two state-of- the-art manufacturing units in Karnataka, spread over two lakh square feet, with a production capacity of 1.4 lakh litre per day.
The facilities are ISO compliant [ISO-22000- 2005 (FSMS)] and supervised every day by an expert team of dairy technologists, food technologists and microbiologists.
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