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NEW LAUNCHES

Ice cream chain Cold Stone Creamery opens new outlet in Gurugram
Monday, 04 November, 2019, 08 : 00 AM [IST]
Our Bureau, New Delhi
Tablez, the leading organised retail group, ushered in the winter season with the opening of a new outlet of Cold Stone Creamery, the iconic American ice cream brand, at Eros City Square in Gurugram. This is the 24th outlet of Cold Stone Creamery in India.

Completing 31 years this year and a presence in over 30 countries worldwide, the chain is a force to reckon within the ice cream industry.

A pioneer in hand-crafted ice cream with delicious ingredients, it has been a trend-setter and is well known for its innovations, especially in crafting the creamiest and 100 per cent vegetarian ice cream products. The store is spread across 2,200sq ft, and will launch two newly-added flavours, viz. Rasmalai and Paan, along with Rasmalai and Gulab Jamun cake this season.

Speaking on the launch, Adeeb Ahamed, managing director, Tablez, said, “We expand with great pleasure in NCR, where the audience has a high level of awareness and an evolving taste for ice cream.”

“Thanks to the brand’s unique range of flavours and offerings, we are confident our new outlet will enjoy the same popularity that Cold Stone locations enjoy globally. The brand has expanded in India steadily, and the reception is overwhelming. We are excited to be a part of Gurugram’s cosmopolitan setting, and look forward to serving our amazing new range to the customers,” he added.

The chain offers a perfect blend of Indian elegance and international standards with its amazing in-store experience. It helps customers indulge in a wide spectrum of innovative flavours of ice cream.

Its trained crew guides the customer through different aspects of the experience, right from choosing the flavours and suggesting the mix-ins to giving the ultimate ice cream experience.

Crew members at Cold Stone Creamery are well trained in not just serving ice cream, but they also break into songs, dance and juggling the ice-cream to entertain the guests.

Its delicate chop-chop-fold-fold process ensures quick and gentle mixing to prevent escape of air from the ice cream.

The chain offers signature creations, masterpieces in ice cream and the bestsellers across the world, along with create your own concepts, where ice cream is customised for each guest by combining a variety of mix-ins.

The chosen flavour scoops are put on a frozen granite stone slab with the mix-ins - which can be a variety of nuts, chocolates, candies, fruits - depending on the choice of the customer, are mixed to create a blended treat for everyone. The store also offers signature ice cream cakes, shakes, smoothies and sorbets.
 
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