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NEW LAUNCHES

Innovative Foods Ltd introduces frozen paratha range Sumeru Classiques
Saturday, 12 August, 2017, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Innovative Foods Ltd (IFL), a major player in the Indian food processing industry, which markets their frozen food range under the brand name Sumeru, has now unveiled Sumeru Classiques, a new line-up of frozen parathas.

The new range of parathas includes Beetroot and Jeera Paratha, Turmeric and Ajwain Paratha, Methi and Spinach Paratha and Multigrain Paratha.

These parathas are easily available at grocery stores and are reasonably priced in the bracket of Rs 80-100 per pack of five.

IFL has roped chef Ajay Chopra in as Sumeru’s brand ambassador.

He showcased the versatility of its frozen paratha range.

Chopra also demonstrated a few tips and tricks for those looking to create quick homemade meals with frozen parathas.

“Parathas are a favourite across India, and with a little innovative thinking, they can easily be adapted to a variety of dishes,” said the former MasterChef India judge.

“The growing acceptance of frozen food in India has pushed us out of our seats to think of new product solutions,” said Saurabh Kumar, vice-president, sales and marketing, IFL.

“Providing convenience and versatility to consumers has been one of the core pillars on which our product portfolio stands, and our aim has been to enable consumers create restaurant-like meals at home,” he added.

“Our new range of parathas are a delightful triangulated combination of taste, health and excitement,” Kumar said.

“A lot of research has gone into making these new products,” said Suraj Sharma, general manager, marketing, IFL.

“Be it the multigrain variant, or beetroot with jeera, or turmeric with ajwain, or methi with spinach, all these combinations have been developed keeping in mind the health factor along with the taste, which today’s discerning consumer demands,” he added.
 
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