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ITC introduces Aashirvaad Svasti in Munger, enters pouch milk category
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Friday, 16 March, 2018, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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ITC Limited has forayed into the pouch milk category with the rollout of Aashirvaad Svasti, a brand of homogenised milk, at its dairy plant in Munger, Bihar, the hub of its dairy operations. With this development, the company expanded its dairy portfolio beyond ghee and dairy whitener. The newly-commissioned milk packaging facility was inaugurated by Pankaj Kumar Pal, divisional commissioner, Munger.
Sanjay Singal, chief operating officer, dairy and beverages, ITC Foods, shared insights on the benefits of consuming homogenised milk.
“ITC’s newly-launched pouch milk, under the Aashirvaad Svasti brand, undergoes a rigorous homogenisation process, making the milk easier to digest and richer in taste. It also results in the preparation of better tea and curd. ITC’s Aashirvaad Svasti homogenised milk also goes through a five-stage quality check to ensure its purity,” he added.
The product has been launched at Rs 19 for a 500ml pouch pack. To commemorate the occasion, ITC also conducted a launch meet for its retail partners at its Munger dairy plant.
The company has been engaging with dairy farmers in the Munger region since 2012. It has been providing veterinary extension services with an objective to improve milk productivity in the region. ITC’s s extension services currently cover close to three lakh cattle in the Munger region. Its livestock development programme has serviced over 16 lakh milch animals so far in the country, improving productivity and supplementing rural incomes.
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