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NEW LAUNCHES

LB Consumer Goods relaunches Ray Cooking Spray, forays into FMCG space
Tuesday, 05 February, 2019, 13 : 00 PM [IST]
Our Bureau, Mumbai
Ray Cooking Spray has been relaunched by Nagpur-based LB Consumer Goods Pvt. Ltd, making it the group’s entry into the growing FMCG (fast-moving consumer goods) industry. It would be available in four variants, viz. rice bran, olive, groundnut and sunflower.

The unique selling proposition of the product is that it offers an optimum amount of oil through a spray nozzle for cooking purposes. This helps in cutting down the excess oil in the diet, without sacrificing on the taste.

While the earlier version contained propellants and emulsifiers, all the preservatives have been removed in the revamped version, so that the customer gets pure refined oil.

At the same time, the nozzle design has also been revamped making it leak-proof and unmovable. This helps to secure the oil and manage its use in a better manner. The tin can has been now replaced with a high-quality food grade aluminium can.

This is the first time in India clean aerosol technology is being used without any gases or propellants. Ray Cooking Spray now is pure refined oil in continuous spray without any propellants or gases or emulsifiers for thinning.

Indian cuisine utilises plenty of oil, no matter which part of India the dish originates from. While this diet was essential for people in earlier times, as their lifestyle included intense physical activities like farming, the lifestyle of Indians today does not warrant the same usage of oil in preparing the food. It is due to this factor that India today faces a huge burden of lifestyle-related ailments such as diabetes, hypertension and obesity.

Cooking sprays are commonly used worldwide and are helpful in restricting the amount of fats in the diet. With this relaunch, efforts will be made to raise awareness about the benefits of cooking sprays and how they can be instrumental in helping people achieve their fitness goals.

This logic has been tested and approved by certified laboratories that have found that using cooking sprays with their unique dispensing mechanisms enables people to cut down on their oil consumption by up to 10 times.

Each can of Ray Cooking Spray (200ml) equals to 2.4 litre of regular cooking oil, which means with the use of Ray Cooking Spray, oil consumption in daily food is reduced by 10 times and reducing fat content up to 80 per cent.

FnbNews This is because the dispensing mechanism breaks the thick and viscous oil into very fine particles and covers the entire cooking pan adequate for cooking food. Only a thick and viscous drop of oil is required for cooking.

It is important to highlight that more oil does not mean that the food will be tastier. It just means that the excess oil will be floating around in your dish and has higher chances of causing atherosclerosis, that is, a build-up of fat in your blood vessels. 

Ray Cooking Spray also makes it easier to grease the utensils for baking purposes. One spray of Ray Cooking Spray does the same job that a pat of butter or 1-2 tablespoons of oil would do.

The product is available in Mumbai, Pune, Bangalore, Nagpur, Hyderabad, Delhi NCR, Chandigarh and Ahmedabad and via all leading e-commerce platforms. In the next phase, the product’s markets would be expanded to rest of the country.
 
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