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NEW LAUNCHES

Mahindra launches Trakstar range of tractors through subsidiary Gromax
Tuesday, 05 September, 2017, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Through its subsidiary Gromax Agri Equipment Ltd [formerly known as Mahindra Gujarat Tractors Ltd (MGTL)], Mahindra and Mahindra Ltd (M&M), a part of the $19-billion Mahindra Group, has launched a tractor brand, Trakstar. This was in addition to the announcement of Gromax, which will provide distinctive and affordable mechanisation solutions to the farming community.

Trakstar will focus on value seeking farmers and enable them to enhance their prosperity. It will be present across five HP points in the 30–50HP category. Gromax’s vision is to raise farm mechanisation levels across India and provide a distinct value proposition with multiple opportunities for customers wanting to move ahead in life.

Speaking on the vision for Gromax, Rajesh Jejurikar, president, farm equipment sector, M&M, said, “Gromax will be an important element of our journey of transformation towards a higher penetration of farm mechanisation, enabling farmers to double their incomes.”

“The Trakstar range of tractors will compete in 80 per cent of the industry. We are thankful to the government of Gujarat, our partner in Gromax, for all their support in our endeavour to herald a new age of transformation,” he added.

“We are glad to see the enhanced focus of the company and its new products which will help the farming community,” said Sanjay Prasad, principal secretary, agriculture, government of Gujarat.

“Our government has charted out a clear roadmap for farm mechanisation and agricultural development for the welfare of the farmers to accelerate agricultural modernisation,” he added.

“We are sure that Gromax will play a significant role in helping us achieve this vision,” Prasad said.

Gromax Agri Equipment is a company jointly owned by M&M and the government of Gujarat, with an equity ratio of 60 per cent and 40 per cent, respectively.

The Trakstar range of tractors will be launched in a phased manner across key markets, which will cover 80 per cent of the tractor industry.

The evolution of Gromax is necessary, as the company sees the space for an all-new tractor brand for farmers looking beyond mainstream brands.

The company has brought in a new and experienced operating management, who will drive the growth agenda forward. It has an existing plant in Vadodara, Gujarat.
 
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