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NEW LAUNCHES

Monin brings three new fruity flavours for their Indian connoisseurs
Tuesday, 29 November, 2022, 16 : 00 PM [IST]
Our Bureau, New Delhi
Monin, the premium French brand, an innovative flavour solutions creator and trusted partner for hospitality professionals all over the world, has announced the launch of a new product category, Le Crush de Monin, specially curated for the Indian market. It comes in three amazing flavours: mango, strawberry and pineapple.

Through this new addition of flavours to its portfolio, Monin promises to bring greater choices for bartenders, baristas, pastry chefs, ice cream makers, culinarians, and at-home mixologists. Now, they have the chance to ‘Crush it with Monin’, and embrace the rich and refreshing flavours of every season.

It is a non-GMO, vegan, and gluten-free product range curated specifically to cater to the diverse Indian palette. It contains 35% of Real Fruit Content along with real pieces of fruit. So, whether it is a fresh batch of cupcakes, a scrumptious homemade dessert, a drool-worthy topping for ice cream, or a funky cocktail,  the crushes can add a fruity punch to any drinks or dessert session. Each crush is specially made with carefully-picked and freshly-stored mangoes, strawberries, and pineapples, and comes with the assurance of authenticity and quality associated with the Monin name.

Monin has been serving quality and innovative products for more than a century, and these latest creations promise to enhance and jazz up the personality of any beverage or culinary recipe they are added to. For those who have never experienced the taste of Monin, the three bursting-with-fruitiness flavours will make for the perfect introduction to the brand.

Monin has always offered endless possibilities, and ease of use, when it comes to preparing that perfect dessert or drink, and with the product, you will find that your innovations at the bar and in the kitchen will have no limits.

Sharing his thoughts, Germain Araud, managing director of Monin India Pvt. Ltd. said, “It gives me great delight to introduce to the Indian market these first three Le Crush de Monin flavours, specially curated for India in an effort to be closer to the local palate. I have no doubt that the mango, strawberry and pineapple crushes will be savoured by our Indian customers, who in my experience are as discerning connoisseurs as anyone else in the world who enjoy great food and drink. I am also pleased to announce that within this new category we are currently developing more flavours, which will be launched from 2023 onwards.”
 
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