Monday, January 21, 2019


Organic India launches products in line with healthy conscious living
Tuesday, 02 January, 2018, 08 : 00 AM [IST]
Our Bureau, New Delhi
Organic India, the country’s leading producer of organic health products, introduced five new organic products recently.

The launch comes with a vibrant facelift for the brand packaging in line with their new communication, Healthy Conscious Living, that targets the health-conscious consumers, who aspire a new sense of conscious eating and healthier lifestyle.

Amplifying the brand’s commitment towards driving the health wave in India, the new range of products includes the following:

    • Apple cider vinegar with mother: Apple cider vinegar (ACV) is popular in the health community for its numerous health benefits. Organic India ACV is raw and unfiltered, made from finest Spanish apples through sustainable farming techniques
    • Mustard oil: Organic India Mustard Oil is Kachi Ghani, made from the first press of organic mustard seeds. It is packed in glass bottles to retain its aroma and taste
    • Pomegranate vinegar with mother: This ruby red vinegar flavour packed vinegar has potent health benefits and is extremely versatile. It can be used as a drink, as a salad dressing and in soups and barbeques
    • Sesame oil: Organic India Sesame Oil is made from organic sesame seeds and comes in eco-friendly glass packaging
    • Stevia: A natural sweetener extracted from the leaves of plant species, Stevia Rebaudiana. Stevia is 300 times sweeter than sugar and ideal for people suffering from diabetes and calorie-conscious people. Organic India Stevia is processed at a low temperature, uses no chemicals, has less degeneration and utilises 100 per cent raw material

They were launched in Delhi’s 1AQ Gallery with a health and wellness experiential event organised by the brand, entailing a series of activities, a session of tasting healthy recipes created by food and nutrition consultant Sangeeta Khanna.

Abhinandan Dhoke, managing director and chief executive officer, India, Organic India, said, “We, at Organic India, are committed to being a trustworthy and innovative global leader by providing genuine true wellness products.”

“We take pride in being the pioneers of organic wellness product category, and over the years, we have taken multiple conscious efforts to promote Healthy Conscious Living through our wide range of organic products in the market,” he added.

“The new additions across the product portfolio along with a new brand communication further echoes this sentiment and will strengthen the health wave prevailing in the country We will continue to be on the forefront of innovation and expand our portfolio with a sharp focus of driving healthy conscious living,” Dhoke said.
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