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Paper Boat to commemorate Holi with traditionally-made Thandai launch
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Thursday, 23 February, 2017, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Hector Beverages’ Paper Boat has now launched Thandai, which is served during Holi. The company has stated that the beverage has been made the traditional way. It contains cardamom, fennel, black pepper, almonds, melon seeds and khus khus.
“Paper Boat Thandai is more than a drink. It’s a promise to refresh your fondest memories. It’s an instant energy-booster, and the melon seeds are enriched with proteins, iron and vitamins,” said Neeraj Kakkar, chief executive officer and founder, Hector Beverages.
“Thandai is also rich in antioxidants and Vitamin E. Fennel, pepper and cardamom are known for their digestive properties, so you don’t have to think twice before gorging on all those gujiyas and malpuas,” he added.
“The calcium in the milk keeps our teeth, bones and muscles strong. The drink cools the body and mind and powers the immune system,” said Kakkar.
The Bengaluru-based company’s product portfolio features traditional Indian beverage recipes like Aamras, Aam Panna, Jaljeera, Jamun Kala Khatta, Kokum, Chilli Guava and Neer More, to name a few.
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