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NEW LAUNCHES

Parag Milk Foods expands Gowardhan portfolio with launch of Mishti Doi
Wednesday, 06 June, 2018, 08 : 00 AM [IST]
Our Bureau, New Delhi
Parag Milk Foods Ltd has launched Mishti Doi in a bid to expand the Gowardhan portfolio to include new product categories such as desserts. This is a premium product under the Gowardhan brand, which is one of Parag’s brands, the others being Go, Gowardhan, Pride of Cows, Avvatar, Topp Up, Slurp and Milkrich.

Nutritionally rich in protein, the traditional Bengali dessert is a delicious way to end every meal. Keeping in mind the consumers’ tastes and preferences, Gowardhan Mishti Doi is packed with authentic creamy taste and made from 100 per cent pure cow’s milk. It is natural as it does not contain added preservatives or artificial colours.

It is not just the taste which is in-sync with the changing consumer preferences, but also the unique packaging that makes the product stand out.

Commenting on the launch, Akshali Shah, senior vice-president, strategy sales and marketing, Parag Milk Foods Ltd, said, “The company has been consistently delivering international-quality dairy products.”

“With the launch of Gowardhan Mishti Doi, we are strengthening our fresh products category and aim to bring the goodness of milk to consumers’ in every meal in the form of a dessert. We believe the addition of Mishti Doi to our product portfolio will further build up the Gowardhan Dahi category,” she added.

To make it convenient and handy for consumers, the product is available in 80g pack for Rs 15. Consumers can purchase Mishti Doi from modern trade and general trade outlets and available in all metros.
 
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