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Pernod Ricard India launches Campo Viejo, leading Rioja wine from Spain
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Saturday, 10 June, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Pernod Ricard India has launched a Spanish wine, Campo Viejo, in the country. Pioneering the richest expression of Tempranillo grapes, it is the leading Rioja brand in the world. Two variants of Campo Viejo - Campo Viejo Tempranillo (an expression of the Rioja Tempranillo) and Campo Viejo Blanco (a blend of Tempranillo and Viura grapes) - were launched.
At a function at the Bombay Art Society, Campo Viejo brought alive its deep connection with celebrating the expression, vibrancy and philosophy of Live Uncorked through many forms of art. To further give this philosophy a connection with India, Campo Viejo brought on board Bahaar Dhawan Rohatgi to bring alive the philosophy of Live Uncorked and design the bar as an art piece.
Jagbir Sidhu, vice-president, marketing, Pernod Ricard India, said, “We are proud to present Campo Viejo as the latest addition to our portfolio of wines in India. India is an emerging wine market and there is a huge opportunity to grow. Campo Viejo is the top Rioja wine globally and the number one Rioja wine in the United Kingdom, Canada, Germany, etc.”
“In the United Kingdom, it is also the leading Spanish wine. We want to make sure we have a big footprint in India with the right brands, and believe that Campo Viejo will play an important role in this ambition,” he added.
“This as an exciting phase for us, and we are confident that not only will Campo enhance our connection with the fun-loving, experimenting, modern and evolved Indian consumer, but it will also set a new benchmark in the wine category in India,” said Sidhu.
Speaking on the occasion, Federico Lleonart, global brand ambassador, Campo Viejo, said, “At Campo Viejo, we express ourselves through our wines in the same way an artist expresses himself through his/her work.”
“Winemaking is truly an art form; both the artist and the winemaker start with a blank canvas and through extensive craftsmanship, experimentation and dedication, masterpieces are created,” he added.
“It was great to see art and winemaking come together before us, and what better way to celebrate the start of something new but through bringing alive this idea,” Lleonart said.
The wines will be available across five-star hotels, premium restaurants and liquor stores in Delhi, Mumbai, Bangalore and Kolkata.
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