Thursday, December 14, 2017
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   

NEW LAUNCHES

SLN Coffee unveils Levista Coffee, enters retail instant coffee segment
Tuesday, 05 December, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
SLN Coffee Pvt Ltd, a leading manufacturer and exporter of coffee, entered the retail instant coffee segment with the launch of Levista Coffee. It is the company’s first flagship retail brand, and is made from the finest quality of hand-picked coffee beans from SLN’s own estates in Coorg. The coffee will initially be available in Tamil Nadu and Karnataka.

It will be available in three variants – Classic (100 per cent pure coffee), Premium (80 per cent coffee and 20 per cent chicory) and strong (60 per cent coffee and 40 per cent chicory).

Each variant has been developed through extensive research to understand the evolving tastes and preferences of coffee lovers. They will be available in an array of convenient packs, glass jars and sachets of 27 stock-keeping units (SKUs).

Unveiling the Levista range, N Sathappan, managing director, SLN Coffee Pvt Ltd, said, “We are delighted to launch our very own range of instant coffee crafted with love for coffee lovers.”

“Sixty years of in-depth experience in the manufacture of coffee, and 10 years among them spent in perfecting the manufacture of instant coffee for our global clientele have helped us formulate the perfect blends for Levista,” he added.

Sathappan said, “Going forward, we plan to launch the flavour of Levista Coffee across all states in India. Exporting Levista to the neighbouring countries in the next year is also on the cards.”

Talking about the future plans for the brand, P Kathirvelu, national operations head, SLN Coffee Pvt Ltd, said, “Beyond the traditional coffee drinkers, we aim to win the hearts of the growing number of millennials (people aged between and 20 and 35 age) as they discover the joy of Levista.”

“In three years, we aim at a sales of Rs 1,000 million, and look forward to increasing our market share by creating a niche for ourselves. We are confident that Levista would win the taste buds of both new and existing coffee drinkers/lovers, and gain a special place for itself as a household name,” he added. 

Strong (60:40)

MRP/Unit

50g can

69

100g can

130

200g can

259

50g pouch

69

100g pouch

130

200g pouch

259

Premium (80:20)

MRP/Unit

50g can

80

100g can

155

200g can

295

50g pouch

80

100g pouch

155

200g pouch

295

Classic (Pure Coffee)

MRP/Unit

50g jar

119

100g jar

225

50g pouch

110

100g pouch

215

200g pouch

395

 
Print Article Back FNB News Twitter
Post Your commentsPost Your Comment
* Name :    
* Email :    
  Website :  
Comments :  
   
 

 
 
Food and Beverage News ePaper
 
 
 
Advertise Here
 
 
Interview
“We are poised to hit 30% growth this year”
Past News...
 
FORTHCOMING EVENTS
 

FNB NEWS SPECIALS
 
Overview
Packaged wheat flour market growth 19% CAGR; may reach Rs 7500 cr: Ikon
Past News...
 
Advertise Here
 
Advertise Here
 
Recipe for Success
Ability to connect dots great strength, says consultant Munshaw Ghildiyal
Past News...



Home | About Us | Contact Us | Feedback | Disclaimer
Copyright © Food And Beverage News. All rights reserved.
Designed & Maintained by Saffron Media Pvt Ltd