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NEW LAUNCHES

Somey’s Kitchen’s fish, prawn pickled masalas foray into Indian market
Thursday, 01 March, 2018, 08 : 00 AM [IST]
Our Bureau, Bengaluru
London-based Somey’s Kitchen’s home-made pickled masala range, which includes prawn and fish pickled masalas, has forayed into the Indian market. The company, which offers niche and specialty food products, has tied up with large modern retail chains in India.

While the prawn pickled masala is priced at Rs 250, the chicken and fish are priced at Rs 240. Apart from the regular retail outlets, these are also available at Big Basket, Nature’s Basket, Star Bazaar, Big Bazaar and Gen Nex Stores across Mumbai, Pune and Bengaluru.

The ready-to-eat pickled masalas contain healthy and probiotic spices, making a versatile side dish that can be consumed with rice and curry, fried rice, bread or potatoes and in many other ways. The spices are preserved naturally to maintain their authenticity.

The company has claimed that its prawn and fish pickled masalas were the first of their kind and were all set to satiate the Indian palates with their unique flavours. They are already a big hit with Indians residing in the United Kingdom.

The brand now wants to bring the flavours home. It has also expanded its product range to include chicken pickled masalas and a wide variety of Indian bread category, such as traditional whole-wheat, organic and gluten-free chapatis and puris. The company has stated that it intended to launch new products every three to six months.

Somey’s Kitchen was founded by Somey Samuel to carry her family tradition of home cooking forward. Her non-vegetarian and seafood pickled masalas received a favourable response.
 
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