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NutriParadise in talks with certified mfg units to produce dietary foods
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Tuesday, 27 February, 2018, 08 : 00 AM [IST]
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Nandita Vijay, Bengaluru
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NutriParadise Foods has commenced discussions with certified manufacturing units adhering to national and international quality manufacturing standards to engage in the production of its range of special dietary foods supplied to hospitals.
The company, which is three years old, focuses on providing nutritious food to hospitalised patients with special dietary requirements. These are being now manufactured at the CSIR-Central Food Technological Research Institute (CFTRI) pilot plant in Mysuru.
There are three products delivered to hospitals, making it convenient to prepare and provide to general, diabetic and pregnant patients. These are Khichdi for diabetic patients, ProPotion (a health drink for general patients) and an Omega 3 chutney powder for pregnant women and the general population.
Going by the demand for special dietary foods, NutriParadise envisages to expand its product portfolio for patients with chronic kidney disease, cancer, fatty liver and gastro-intestinal, cardiac and neurological ailments, among others.
“We have a business plan with five hospitals and a consumer base of 1.2 lakh patients. Going by the current favourable response to our range, the intent is to capture a large consumer base. We are targeting to be associated with another 28 more hospitals,” Vijaysurya, chief executive officer, NutriParadise Foods LLP, informed F&B News via e-mail.
“DiaSavior and GI-55 Khichdi, researched and tested under the guidance of CFTRI scientists, has helped many patients to bridge the gap of a nutritious meal and sugar-free diet. It has helped the organisation capture a larger consumer market and is helping us grow on our objectives,” he added.
All products are formulated after conducting extensive research on each ingredient and processing methods. Serving size packaging helps to retain the wholesomeness of the products until consumption. All the steps taken are approved and in synergy with the Indian manufacturing standards approved by the Food Safety and Standards Authority of India (FSSAI). The use of 100 per cent organic ingredients with no any preservatives reduces the product’s shelf life. Therefore there is selective competition in this market,” said Vijaysurya.
The NutriParadise team comprises a staff of 120, with over 30 senior members taking charge of the challenges upfront. “A qualified workforce helps provide a diet which could help patients recover better. However, it is difficult to handpick hardworking qualified talent who made what NutriParadise is today,” he added.
“Globally, there is a huge demand for convenient therapeutic foods which prompted us to be proactive to initiate the entire programme in India. We are certain this trend will grow and be a game-changer in treating diseases. However, the challenges that prevail in this sector are procurement of high-quality raw materials, setting up manufacturing facilities for sensitive processing techniques and hiring an efficient workforce to develop the technologies,” stated Vijaysurya.
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