Tuesday, August 20, 2019


Viome inks agreement with Campbell Soup to acquire nutrition co Habit
Friday, 08 February, 2019, 08 : 00 AM [IST]
Viome has entered into an agreement with Campbell Soup Company to acquire Habit, a leading personalised nutrition company that takes the guesswork out of eating right.

Now operating as one, the two industry pioneers become the most comprehensive solution on the market. For the first time, consumers have complete insight into what is going on in the body, and how to translate those insights into powerful recommendations to address whole-body health. The financial terms of the transaction were not disclosed.

The acquisition of Habit allows Viome to expand its core offering by tapping into Habit’s robust insights for consumer behaviour modification. With this, Viome and Habit will be able to provide a richer consumer experience and deepen personalised recommendations with nutrition plans and engagement tools.

“With Habit now part of Viome, we have the perfect articulation of personalised health,” said Naveen Jain, founder and chief executive officer, Viome.

“I have always admired Habit’s ability to engage and motivate the consumer. Combined with Viome’s deep insights from the microbiome, we are able to see the complete story our body is telling us about our overall health,” he added.

Viome is dedicated to creating a world where chronic diseases can truly be a matter of choice and not a matter of bad luck.

With advanced RNA sequencing technology becoming more affordable and artificial intelligence becoming more powerful, the company is able to blend the two to understand the human body at the molecular level and provide personalized food recommendations based on each individual's unique biology.

Habit was founded in 2015 with a mission to transform human health through its proprietary testing methodologies and personal nutrition guidance.

Campbell Soup Company has been Habit’s sole strategic investor and majority shareholder since the company’s inception.

Today, Habit has provided tens of thousands of consumers with personalised nutrition guidance to support individuals on their health journey.

“With the advent of big data and computational biology, I believe it is possible to provide everyone in this country and around the world a personalised blueprint to achieve their health and wellness goals,” said Neil Grimmer, founder and chief executive officer, Habit.

“Viome analyses the gut microbiome at a molecular level with advanced technology from the Los Alamos National Lab, which is a great competitive advantage and great foundation for creating the ultimate whole-body nutrition solution,” he added.

William Hood and Company, LLC served as the exclusive financial advisor to Campbell and Habit.
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