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Gemini Edibles & Fats launches 1l SKU of Freedom Refined Sunflower Oil
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Thursday, 06 September, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Gemini Edibles and Fats India Pvt Ltd (GEF India), has launched the one-litre stock-keeping unit (SKU) of their flagship brand, Freedom Refined Sunflower Oil. The ultra-modern pack was launched by Tollywood actress Regina Cassandra in the presence of Pradeep Chowdhry, managing director, GEF India (Freedom Healthy Cooking Oils), P Chandra Shekhara Reddy, vice-president, sales and marketing, GEF India (Freedom Healthy Cooking Oils) and Akshay Chowdhry, group vice-president, GEF India (Freedom Healthy Cooking Oils).
The new one-litre pet bottle of Freedom Refined Sunflower oil has been specially designed keeping in mind the present-day modern families and their usage. It has a sleek design in a plain see-through bottle with a tamper-proof CTC cap for flow control, avoiding spillage. The pack offers convenience, as it has a strong grip, making the bottle easy to handle. The new pack will be ideal for the present-day woman who is looking at choices to save time and eliminate storage complexities. The PET bottle is an ideal choice for households for domestic use during the upcoming festival season.
Speaking on the occasion, Pradeep Chowdhry said, “At Gemini Edibles, we believe in offering cooking oils which are high on nutrition and offer health benefits without compromising on the taste of the food. The new one-litre SKU is launched after proper research and thorough feedback from the customers.”
“We have made substantial investments in the infrastructure to make the bottles cost effective. It is our organisation’s culture to recognise the needs and aspirations of homemakers and empower them with healthier and tastier cooking oils in convenient packs,” he added.
Pradeep Chowdhry said, “Freedom Refined Sunflower Oil has become the number one brand in the sunflower oil category in the states of Telangana, Andhra Pradesh & Odisha. The total consumption of all cooking oils per month in Andhra Pradesh and Telangana is 1,33,000 tonne.”
“Refined sunflower oil is one of the fastest-growing segments and caters to 35 per cent of this demand, i e 47,500 tonne per month. The one-litre SKU forms 60 per cent of the total consumption of sunflower oil in both the states,” he added.
“It is our constant endeavour to provide our customers with a better-quality product in a convenient pack. We are happy to bring the new specially designed pack in the one-litre segment. We hope our customers will like and appreciate the convenience provided with this new pack and adopt it,” Pradeep Chowdhry said.
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