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PEOPLE

Hart appointed Israel-based Salt of the Earth’s business unit director
Monday, 09 January, 2017, 08 : 00 AM [IST]
Atlit
Salt of the Earth, Ltd, has appointed David Hart as business unit director. He will report to Dovik Tal, the company’s chief executive officer and be responsible for the global business of Mediterranean Umami,an all-natural sodium-reduction solution.

“We are excited to have Hart join our team. His extensive experience, especially at the nexus of food and health, is a significant addition of capabilities that will drive the growth of our Mediterranean Umami business around the world,” said Tal.

Hart, who holds an M Sc in agricultural and resource economics from University of California, Davis, has more than 12 years of international experience in the food, functional food and health ingredients markets.

He has held commercial positions in the industry since 2004, including at multinationals LycoRed and Frutarom.

In his most recent position, he served as vice-president, marketing at Qualitas Health, and was responsible for the creation of global sales and marketing infrastructure for Almega PL, an award-winning, plant-based omega-3 ingredient.

“Mediterranean Umami is an on-trend sodium-reduction solution for the food industry, and a great example of Israeli innovation,” said Hart.

“In addition to its outstanding organoleptic properties, Mediterranean Umami is an all-natural ingredient that enables a clean label in food products,” he added.

“Given the regulatory requirements in many countries, food manufacturers are searching for technologies to effectively reduce sodium and enhance umami flavour,” Hart stated.

“It is an honour to join one of the pioneers of the Israeli food industry, and I look forward to contributing to the success of Mediterranean Umami and Salt of the Earth,” he added.

The World Health Organisation (WHO) has issued guidelines for reducing the salt intake to less than 5g per day (less than 2,000mg of sodium per day), from the current levels of 9-12g per day.

As per the WHO,reducing the salt intake has been identified as one of the most cost-effective measures countries can take to improve population health outcomes as a salt intake of less than 5g per day for adults helps to reduce blood pressure and risk of cardiovascular disease, stroke and coronary heart attack.

The governments of the United Kingdom, Israel and the United States are among those who have issued regulations regarding sodium-reduction in foods.

Given this public health need and regulatory trend, Salt of the Earth has invested significantly in technologies for sodium reduction.
 
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