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Sekhar appointed Coca-Cola India’s vice-president & chief digital officer
Wednesday, 26 September, 2018, 08 : 00 AM [IST]
Our Bureau, New Delhi
Coca-Cola India has recently appointed Asha Sekhar as its vice-president and chief digital officer, India and South-West Asia (SWA). In this newly-created leadership role, which focuses on the company’s journey towards digital transformation, she will build foundations necessary for business growth, drive opportunities and strengthen Coca-Cola India’s digital ecosystem. In addition to her new responsibilities, Sekhar will continue to lead the media and allied marketing functions.
Announcing the elevation, T Krishnakumar, president, Coca-Cola India and South-West Asia, said, “Digitalisation is disrupting all industries and redefining the ways companies connect, engage, communicate and do business. Sekhar’s expertise in delivering consumer-focused digital experience will help in our journey towards becoming more relevant and future-ready.”
“This new addition to the leadership team of Coca-Cola in India is designed to address developing business needs and reinforces our commitment towards investing in diversity and talent development,” he added.
Sekhar, who will report to Krishnakumar, is a Coca-Cola veteran and has spent over 13 years with the company. In her previous role, as director - media, Coca-Cola India and South-West Asia, she was pivotal in setting up a separate media function to efficiently leverage marketing efforts in an increasingly complex media landscape.
As a core part of the marketing function, she has been a significant change agent for driving media strategy. Some of her many significant achievements include, the inception and later scale-up of Samvaad, an in-house digital experience centre for Coca-Cola in India, that delivers consumer centricity for Coca-Cola’s brands, company and customers. She has also delivered some industry-first pioneering projects and driven strategic media partnerships.
Prior to this, Sekhar worked for over a decade with WPP, Universal McCann, Madison and Mudra, managing media businesses for leading brands. She has developed multi-level engagement with all key segments of the dynamic media landscape, ranging from technology platforms to content distributors.
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