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CP forays into packaged foods business, eyes southern states for growth
Thursday, 09 June, 2016, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Charoen Pokphand Foods Public Company Ltd (CP Foods), a leading agro-industrial and food conglomerate with a presence in over 40 countries, made an entry into the packaged foods business in India. The company has a research centre in Bengaluru and a chicken processing plant in Chittoor in Andhra Pradesh for which it has invested $18 million. The company, retailing Five Star Chicken in India, now eyes the southern states as its promising growth path.
The company has roped in boxer MC Mary Kom to promote the need for nutritious and tasty food.
Specially crafted by its in-house chefs, the company’s branded products include CP Frozen Chicken, CP Chilled Chicken, CP Easy Snacks - Veg and Non Veg and CP Eggs amongst many others that will cater to different taste needs.
With the vision to be the ‘Kitchen of the World and India,’ we are committed to providing products and services that are nutritious, tasty, safe, traceable and of high quality. “In India, the company undertakes fully integrated food processing with operations ranging from feed production, farming operations to food processing and distribution under the “Farm-to-Fork” concept,” said Sanjeev Pant, senior VP, CP Foods India.
"India is a key market for CP Foods globally and the launch of CP packaged foods is an extension to our commitment to deliver high quality chicken and value-added products straight from farm-to-fork. The packaged food industry is estimated to grow up to $50 billion by 2017 and we aim to play a significant role in it,” he added.
According to the company, in India, it is the first poultry manufacturer to introduce air chill technology which is a method of chilling dressed chicken which ensures freshness, food safety and longer shelf life. Its products are made with high quality chicken raised in Bio Secure environmentally-controlled and hygienic farms. A complete integration of supply chain right from the farm to the consumers is completely controlled and managed by the company, thus ensuring total quality, food safety and high nutrition. The CP food production and processing facility is in Chittoor in Andhra Pradesh and CP Food Innovation Centre is in Bengaluru.
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