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POULTRY

CPF UK’s char-grilled chicken fillet named safe food innovation at Anuga
Monday, 06 November, 2017, 08 : 00 AM [IST]
Cologne
CP Foods (UK) Limited’s [CPF (UK)] char-grilled chicken fillet was accredited at Anuga 2017 as the food innovation that addresses consumers’ search for safe and convenience food.

At the global trade fair event, Charoen Pokphand Foods PLC (CPF) also launched Quick Response (QR) Code technology, which allows consumers to retrieve nutrition facts of their meals.

Sooksunt Jiumjaiswanglerg, chief executive officer, CPF, revealed that CPF (UK)’s char-grilled chicken fillet was selected by an expert jury at Anuga Taste Innovation Show 2017 as the top innovation in terms of safety, being high-protein and low-calorie and fat and being healthy and easy-to-eat food that appeals to the new generations, who are concerned about health and the environment.

The product was showcased in Hall 17 along with other accredited innovations. CPF was among 67 innovative products selected. Over 2,000 entries from 830 companies were submitted to this year’s event.

The char-grilled chicken snack is made from high-quality materials and ingredients from sustainable sources.

The chicken breast fillet is grilled by charcoal from a sustainable source, mixed with well-selected spices.

It is also low in sodium, offering convenience and health benefits, particularly good with lunch salads.

The ready-to-eat snack is available in two flavours – the original flavour, which contains 45 calories per sachet, and the spicy flavour, that contains 52 calories per sachet.

“Guided by our Kitchen of the World vision and sustainable manufacturing, we are proud to present the healthy chicken snack, invented for consumers seeking high-protein, natural, least-processed and trustworthy snacks,” Sooksunt said.

The snack is now available at hypermarkets, supermarkets and convenience stores like Morrisons and Nisa in the United Kingdom, as well as the online supermarket Ocado.

The plan is to sell it via the Tesco network and the online shopping channel ASDA by the end of this year, as well as introduce it in other European countries, such as France, via Carrefour.

In addition, CPF unveiled the technology to present the nutrition facts of each meal under the CP Knows What You Eat concept, simply by scanning the QR code on CP-branded packages with smartphones.

The technology is available for over 170 items, covering the products being sold in Singapore, Hong Kong, South Korea, the United States, the United Kingdom, France, Italy, Australia, New Zealand, Denmark, Sweden and Finland.

It is targeted to cover at least 80 per cent of CP’s products available overseas within 2020.

By scanning the QR Code, consumers will retrieve the information of raw materials, ingredients, nutrition facts, cooking instruction, storage tips and the manufacturing process.

They will navigate the actual manufacturing process and the factory’s information via infographic or VDO clip, the first of its kind in the world to make it interesting and easy to understand.

“CPF puts emphasis on the relentless technology development, and we are pressing for an improvement in the inspection process,” Sooksunt said.

“We expect to launch the online traceability service within 2018, to educate consumers of the upstream-through-downstream sourcing of materials, from feed meal to livestock farms and processed food. We are doing this to enhance confidence in our product,” he added.
 
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