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Bangalore-based luxury chocolate brand Smoor expands into Pune market
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Tuesday, 27 September, 2022, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Smoor, a leading Bangalore-based luxury chocolate brand that crafts the ultimate indulgence experience with couverture chocolates, expands into the Pune market with the inauguration of a new brand outlet. The outlet, opened in Koregaon Park, will offer a wide range of confectionery and savoury items.
Smoor entered the Pune market with the D2C model, and has expanded its presence with the opening of offline stores. It focuses on providing a holistic gastronomic experience to its customers through the provision of the finest chocolates, macaroons, and pastries.
The brand, with 30 to 35 per cent of repeat purchases across all markets, is confident of success in the Pune market. In addition to providing a delectable experience to its customers, the brand aims at employment generation, by on boarding local talent. The brand has established itself as the go to option for those who love to indulge in premium chocolates, and wishes to replicate this success in Pune. It offers the best gifting option, and the timing of the launch is perfect given the advent of the festive season. As an omnichannel business, their ability to deliver bulk orders will prove to be beneficial and is likely to boost sales.
Vimal Sharma, founder & CEO, Smoor, said, “We are thrilled to expand into Pune, a region that has shown an incremental demand for premium experiences in food. We are sure that our store will receive love and support from Pune and we’re excited to introduce them to Smoor’s delectable world.”
All the products are backed by extensive research and testing of recipes and it offers flavours that are suited for the most refined of pallets. The chocolate connoisseur has been experimenting with their chocolates to make them tastier and healthier. Chocolates today are no longer reserved for occasional eating. Research has suggested that they have emerged as popular snacking options, particularly dark chocolates and chocolate immunity boosters like tulsi and ginger.
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