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Bonn launches cracker biscuit range to make a mark on premium biscuits portfolio
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Thursday, 16 January, 2020, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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With the biscuit and cookies industry in India is being growing at a CAGR (compound annual growth rate) of 10 per cent for the last three years, the Bonn Group of Industries, a leading fast-moving consumer goods (FMCG) has expanded its biscuit portfolio, unveiling cracker biscuits under their premium Americana range.
These are available in three flavours, viz., Mexican Veggie Cracker, Multigrain Cracker and Cheese Cracker, in the states of Haryana, Punjab and Delhi NCR. These are available in three different pack sizes (66g, 90g and 120g, priced at Rs 10, Rs 10 and Rs 25, respectively).
Giving the cracker biscuits a Mexican theme, the Mexican Veggie Crackers are loaded with vegetables, herbs and Mexican flavoured spices. The Multigrain Crackers are made up of black til, sunflower seeds, linseed, etc., which are not only good for health, but also a feast for the taste-buds. Thirdly, as the name suggests, Americana Cheese Crackers are loaded with cheese.
Unlike bread and other bakery products, biscuits in India, are popular both in urban and rural demographics with proportions of those consuming them going up to 94 per cent and 83 per cent, respectively.
Increasing disposable income, changing lifestyle, growth in organised retail and increasing consumption of processed and packaged food are the main drivers of the industry.
The FMCG sector, as a whole, is the fourth largest sector in the Indian economy, and provides employment to around three million people accounting for approximately five per cent of the total factory employment in India.
India is considered a potentially huge FMCG market, because nearly 50 per cent of its population is under the age of 25 years.
Gifting and celebratory occasions are a popular trend among consumption favouring online-glued millennial generations. Premium biscuits are the ideal gift for people in this age group, and Bonn’s top-shelf Americana range is poised at just the right spot in the market to take advantage.
“The addition of three popular flavours to our product portfolio is one more step in the direction of increasing our sales revenue to Rs 1,000 crore by 2021,” said Amrinder Singh, director, Bonn Group of Industries.
“It will also help us gain increased penetration in the high biscuit consuming states of Punjab, Haryana and Delhi NCR. Biscuits are the second of our core business products, which we intend to incrementally expand with greater value-for-money and innovative output,” he added.
“This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run,” Singh said.
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