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Ferrero launches third essay of CSR initiative Kinder+Sport in Baramati
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Tuesday, 13 June, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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The third edition of Ferrero’s Kinder+Sport concluded in Baramati, Maharashtra, recently. The camp was a part of the confectioner’s global corporate social responsibility (CSR) initiative, aimed at promoting active lifestyles by encouraging dynamic play and sports among children and stimulating them to make physical activity an integral part of their lives.
This year, over 400 children between the ages of five and twelve from various schools in Baramati are expected to participate in the camp, which was conducted by specialist trainers from Italy.
As part of its continuing efforts to bring the joy of movement into the life of every child, Kinder+Sport has developed the Joy of Moving methodology, an innovative educational model based on games and dedicated to the all-round growth of children.
Developed in association with Rome University, Foro Italico, MIUR of the Piedmont Region and the Italian Olympic Committee (CONI), the method is based on games created to promote the physical, cognitive and social development in children and increase the life skills. This methodology will be implemented in the camp.
The 400 children expected to participate in the camp will be divided into four age groups (5-6 years, 7-8 years, 9-10 years and 11-12 years) in accordance with their physical and psychological-behavioural characteristics specific to their age groups. Activities will include a variety of sports, such as soccer, badminton, volleyball, basketball and athletics.
Inder Chopra, secretary general, Ferrero India, said, “Kinder+Sport stems from the knowledge that an active lifestyle is the cornerstone for healthy living. The adage, Sports builds character, finds its origin in the fact that physical activity helps children learn and acquire culturally-valued social behaviour, values and attitudes.”
He added, “Daily movement from an early age is the first step towards staying active and in shape into adulthood. Our plan is to grow the programme gradually to cater to and move the children across the state and country eventually.”
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