Friday, July 20, 2018


Future Consumer Limited launches premium gourmet chocolate brand Gruezi
Tuesday, 08 August, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
Future Consumer Limited, the food and fast-moving consumer goods (FMCG) arm of Future Group, has launched Gruezi, a premium brand of handpicked gourmet chocolates, in partnership with Chocolat Frey AG, the Switzerland-based chocolate manufacturer, which is a part of Migros Group.

Gruezi, which is inspired by the Swiss word for hello, offers pure Swiss chocolates crafted by a technique that has been mastered for over 200 years, with a unique blend of flavours, ranging from a crunch to mouthfuls of soft and delicious soft-fills.

Its initial range of gourmet offerings include a fine assortment of Swiss chocolates, available in two special packs - Gruezi Swiss Matterhorn Chocolates (named after the mountain) and Gruezi Assorted Centre Filled Chocolates.

While Gruezi Swiss Matterhorn Chocolates are jagged peaks of velvety milk chocolate that sit around honey and almond nougat, Gruezi Assorted Centre Filled Chocolates are available in four indulging flavours - Triangolo, Mandolina, Caramelita and Giandor.

Both the packs are priced at Rs 450 per box, and can be purchased from Big Bazaar, Foodhall, Nilgiris and select Big Bazaar Gen Nxt outlets in Mumbai, Delhi and Bengaluru.

Speaking about the launch of the brand, Rahul Kansal, head, business strategy and marketing, Future Consumer Limited, said, “We are extremely excited to launch Gruezi, as it is our first foray in the premium chocolates category.”

“Gruezi is a gourmet gifting brand that is not limited to festivals or special celebrations. Instead, whenever the moment calls for expressing more than a casual gesture, Gruezi finds place. It is a perfect way to say hello to joy,” he added.
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