Sunday, May 27, 2018


Goenka Group introduces Foxnuts and Wheat Thins under Too Yumm!! range
Friday, 14 April, 2017, 08 : 00 AM [IST]
Our Bureau, New Delhi
RP–Sanjiv Goenka Group marked its foray into the fast-moving consumer goods (FMCG) business, with the launch of the Too Yumm!! range, under which two products - Foxnuts and Wheat Thins - have been introduced.

Foxnuts, popularly known as Makhana, is the original Indian superfood. It is a natural anti-oxidant and a good source of high-quality protein. Mixed with super grains like amaranth, Wheat Thins are multi-grain crackers, rich in protein and fibre.

To begin with, both these products will be available in four flavours each that are a mix of Indian and international, and multiple new flavours will be introduced in the coming months.

While the four Foxnuts variants are Homestyle Classic, Tandoori, Wasabi and Chatpata Masala, the Wheat Thins variants are Minty Pudina, Desi Tadka, Achari and Butter Garlic.

The plan is to launch ten products with 40-50 variants over the next twelve months. The launch will take place in Kolkata, Pune and Gurgaon this month, with a city-wise expansion plan covering 30-40 cities in a year.

The affordably-priced products will be sold at retail chains, neighbourhood stores and online platforms.

The packaged food business has been introduced under Guiltfree Industries Limited.

Speaking about the new business, Sanjiv Goenka, chairman, RP–Sanjiv Goenka Group, said, “We Indians love eating, and snacking in particular. We have a culture of uninhibited munching.”

“Taste is paramount when it comes to making a choice of what to eat. Over the last few years, the focus has shifted to healthy eating, but most consumers struggle to find tasty snacking options without compromising on the health factor.”

“With the introduction of Guiltfree Industries, we want to bring to the Indian consumer great taste in a healthier version. We want our consumers to eat snacks, anytime, anywhere and as much with no sharam.”

Too Yumm!! will focus on providing consumers with tasty packaged snacks. The natural goodness of ingredients and production technology like the use of better oil, being air-popped instead of fried, make the products healthier than existing snacking options.

Extensive research and consumer testing has gone into making the products which live up to the expectations of great taste.

RP–Sanjiv Goenka Group aims to build a $1 billion business in the FMCG space in the next five years. Growth in this sector will be both organic and inorganic.
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