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Hershey India launches Brookside, combination of dark chocolate & fruit
Friday, 23 December, 2016, 08 : 00 AM [IST]
Our Bureau, Mumbai
Hershey India Pvt Ltd marked its foray into the premium range of chocolates with the launch of Brookside, a combination of dark cocoa-rich chocolate on the outside and fruit flavours on the inside.
It is an addition to the new products launched by the company this year. They include Hershey’s Milk Booster, Hershey’s Milk Shakes and Hershey’s Spreads.
Brookside will be available in three fruit flavours - blueberry and acai, raspberry and goji and pomegranate.
Priced at Rs 50 for a 33.3g single-consumption pouch and Rs 140 for a 100g multi-consumption resealable pouch, it will be available in standee pouches at large stores in select cities in India.
Praveen Jakate, managing director, Hershey India Pvt Ltd, said, “These are exciting times for us at Hershey India.”
“Over the past few months, we ventured into several attractive categories through differentiated products offering delicious taste and fortification, under the Hershey’s brand,” he added.
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