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SNACKS & CONFECTIONERY

Nestlé India launches Maggi Masalas of India noodles in four variants
Friday, 05 May, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
Nestlé India launched the Maggi Masalas of India Noodles range, comprising four variants: Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal. They have been crafted using signature herbs and spices. A unique Maggi Masalas of India noodle box, containing three units each, has been launched. Priced at Rs 240, it comprises the four flavours and is available at PayTM Mall.

Amritsari Achari Masala Noodles, which comprises the spices in homemade pickle, has been inspired by the cuisine of the city in Punjab. The Mumbaiya Chatak Masala Noodles, which comprises star anise, clove, cinnamon and kasuri methi, is an embodiment of everything from the western metropolis.

South India’s story is steeped around spices, leading to the region’s modern-day pallet preferences. The Super Chennai Masala Noodles combines curry leaves, red chilies, tamarind and traditional sambar masala, spices which are native to South India.

The fourth flavour in the line-up has been influenced by West Bengal. Renowned for its tradition, culture and food, West Bengal has its own set of signature spices, which gives food from the region a distinct taste. The panch-foran is a signature blend of five spices which come together to flavour the Bengali Jhaal Masala Noodles.

Maarten Geraets, general manager, foods, Nestle India, said, “At Nestlé India, our brand philosophy is to offer our discerning consumers with unique brand experiences. With the launch of the Maggi Masalas of India noodles, we will be offering Maggi lovers even more ways to enjoy their favourite noodles. We are happy to introduce this new range, and are confident that it will be appreciated by our loyal customers, who expect nothing but the best from Nestlé India.”
 
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