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Power snack innovator Naturell India unveils RiteBite Max protein chips
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Wednesday, 22 May, 2019, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Naturell (India) Pvt Ltd, a lifestyle health products company which offers a wide range of RiteBite premium products and is an innovator of the concept of power snacking, recently launched RiteBite Max protein chips, which provide protein by blending seven ingredients - four super grains (jowar, quinoa, ragi and whole grain oats) and three pulses (soy, urad and chickpeas) - which, in turn, provide sustained energy for a longer period.
This 60g gluten-and-guilt-free wholesome snack provides 10g protein and 4g fibre and has a low glycaemic, index, i.e., it has no white carbs like rice, corn, potato or wheat, which tend to spike up blood sugar levels and cause it to drop rapidly making one feel tired. RiteBite Max protein chips have 35 per cent lesser fat compared to other traditional namkeens, and contain no preservatives and artificial sweeteners.
The RiteBite range of protein chips comprises such variants as Cheese Jalapeno, Spanish Tomato, Peri Peri, Chinese Manchurian, Salt and Pepper, Desi Masala and Cream and Onion.
Naturell (India) Pvt Ltd’s focus has always been on providing tasty, healthy and protein- and fibre-rich products in innovative formats which help in hunger satisfaction and keep a check on cravings.
Vijay Uttarwar, the company’s managing director and founder, said, “Consumers should never compromise on taste for nutrition. One’s taste palate and nutritional needs should go hand in hand, and at RiteBite. We kept all these factors in mind while the recipe for chips was in progress.”
“RiteBite protein chips proves that guilt-free, crave-worthy indulgence is possible. Our products are available in 10,000 outlets, and we intend to reach a target of 20,000 outlets by the end of this fiscal,” he added.
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