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Sortex on expansion mode in pvt label sector and launches Mogyi snacks
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Wednesday, 05 July, 2017, 08 : 00 AM [IST]
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Csávoly
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Sortex technology is playing an important role in the success of one of Europe’s leading nut and seed snack processors, as it continues to expand in the private label sector and with its own widely-recognised Mogyi brand and sub-brands - such as its recently-launched Caramoon caramel-coated popcorn, Gastropop savoury popcorn, and flavoured sunflower seeds.
Mogyi Kft, which is headquartered in the Hungarian town of Csávoly, has attributed its growth to its ability to adapt to customer needs and maintaining exemplary food safety standards, underpinned by advanced processing technology.
The company, which was originally launched in 1990 with just five staff and one small processing line, now operates four production plants and eight subsidiary companies around Europe and sells into more than 25 countries.
A significant part of Mogyi’s achievements are a result of adhering to strict quality assurance systems and investing in the latest plant technology.
Mogyi has used optical sorters for more than 20 years, originally installing the technology for its sunflower seed hulling facility.
As standards have progressively become more rigorous, the company has invested in more sophisticated technology to consistently meet the exacting food safety and quality standards.
In 2013, Mogyi incorporated its first Sortex optical sorter into its sunflower seed cleaning line. This proved so successful that, in order to provide consistent product quality, it installed another one in the same year, at its second sunflower seed cleaning plant.
The following year, it added a third sorter for popcorn, and since then, it has added two SORTEX B ColorVision optical sorters to its processing lines as popcorn and decorticated pumpkin seeds production has boomed.
Krisztián Weidinger, procurement manager, Mogyi Kft, explained, “The consumer market we serve is increasingly challenging. Our customers expect the highest quality products, which also means that food safety is a priority for us.”
“Bühler tailored the sorters to our requirements, to deliver consistent quality of the seeds we sort, while also ensuring that contaminants, which were difficult to remove previously, disappeared from our end product,” he added.
Weidinger said, “The company also chose Bühler because it needed technology that could be easily incorporated into existing processing lines.”
“Bühler ran trials for us first at its London headquarters, to demonstrate the efficiency and accuracy of its optical sorters. The results on our samples of sunflower seeds exceeded all our expectations, achieving a 99.8% accept quality," he added.
Weidinger said that installing Bühler technology had enabled it to achieve the homogenous popcorn and sunflower seed colour that is crucial to improved quality. The product sorted by Bühler machines is not only now cleaner, but also has an improved yield and reduced waste.
He added, “It is important that the business works in partnership with its equipment suppliers, to ensure it can reflect its company values and help it to deliver exceptional service to its own customers.”
“Mogyi will only use equipment and suppliers, which are able to meet its high standards,” Weidinger said.
Bühler is an industry leader, continuously investing in research and development, consistently introducing innovative technologies, machine upgrades and new applications.
Its wide range of sorters are equipped with different technologies and processing capacities, at various price points to suit individual processor needs.
“As our business expands continuously, we require new solutions and flexible machine configurations to not only match our capacity, but also to adapt to different products and types of contamination. We found that Bühler technology was able to cope with these needs,’’ stated Weidinger.
Andras Abt, area sales manager, Bühler, said, “Bühler was also able to offer Mogyi bespoke maintenance and technical support. Keeping machine down-time to a minimum is crucial for any processor, because prolonged downtime can adversely impact profits. Fortunately, Bühler’s machines are reliable. But if any technical issues were to crop up, local engineers would be available to provide immediate help.’’
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