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Sumeru introduces range of four kebabs in vegetarian, non-veg variants
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Thursday, 26 July, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Sumeru frozen foods has, for the first time, launched a range of four kebabs. While two of these (viz Mutton Nawabi Mince and Chicken Seekh Kebab) are non-vegetarian, the others (viz Veg Nawabi Kebab and Hara Bhara Kebab) are vegetarian.
Inspired by recipes that were once closely-guarded secrets of the royal kitchens of India, these signature kebabs have been curated by chef Ajay Chopra, brand ambassador, Sumeru, and judge, MasterChef India.
These kebabs are available across retail outlets, in 200, 240 and 250g packs. They are priced between Rs 125 and Rs 199.
Mithun Appaiah, chief executive officer, Sumeru Frozen Foods, said, “Most consumers think frozen food are snacks that are convenient and high on taste, but perceived to be unhealthy, which is untrue. We are trying to break this myth by launching products that taste good and are nutritious.”
“We use an advanced individually quick-frozen (IQF) technology to lock nutrition and preserve the natural taste and texture of products. The launch of our kebab range is also in continuation with our strategy to launch superior products customised to the Indian palette,” he added.
Talking about the newly-launched kebabs, Chopra explained, “The Chicken Seekh Kebab is marinated in Sumeru's secret recipe and grilled to perfection on skewers to bring out the natural flavour and texture of authentic Seekh Kebabs that were once served to the royal families.”
“The Mutton Nawabi Kebab is a mutton mince blended with secret spices and lentils and will elevate one’s culinary experience and is a pure Nawabi treat,” he added.
“The veggie variations are equally delectable and include Veg Nawabi Kebab, a pure Deccani delicacy that was once the pride of and joy of the Dastarkhwan of the royals of Hyderabad,” Chopra stated.
“The vegetarian Hara Bhara Kebab is packed with the goodness of spinach and is crispy outside, yet juicy from inside. All the kebabs are made of fresh ingredients and have no preservatives, colour or artificial flavouring,” he added.
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