Monday, May 21, 2018


Sixty-year-old JK Masale aims at 100% sales growth with expansion plan
Wednesday, 17 May, 2017, 08 : 00 AM [IST]
Our Bureau, New Delhi
JK Spices and Food Products, which holds a 40 per cent market share in the branded spice market in eastern India, is aiming at 100 per cent growth in sales with its expansion plan. The company, which is celebrating 60 years of spicing up food in West Bengal, Assam, Bihar, Jharkhand, Orissa, Karnataka and Rajasthan, also announced the signing of Tollywood actress Mimi Chakraborty as its brand ambassador.

Headquartered in Kolkata, the ISO 22000:2005-certified company is the first national player to pack whole spices in India. The late Dhanna Lal Jain, the company’s founder, started his business as a broker of spices till he became one of the biggest distributors of jeera. And in 1954, he earned the nickname Jeera King of the East. JK, which stands for Jeera King, is the brand name.  

Bhag Chand Jain, chairman, JK Spices and Food Products, said, “We are just following what our founder, Dhanna Lal Jain, always believed and followed - quality and innovation. We have kept the traditions of manufacturing the best-quality masale (spices) and added new products from time to time. This tradition will be passed onto the next generation.”

Vijay Jain, director, sales and marketing, JK Spices and Food Products, said, “We are happy to announce our business expansion and signing Tollywood actress Mimi Chakraborty as our brand ambassador at a time when we are celebrating 60 years of our presence in the spice market in the country.”

“The last six decades have been a glorious journey for JK Masale, with ten million customers across the country. And those who cannot go to the stores can now order online via Amazon, BigBasket, Flipkart, Place of Origin, Grofers, etc.,” he added.

“Now with this expansion we are aiming at 100 per cent sales growth of our products.  Also, JK Masale has now opened four retail stores in Kolkata. These are popularly known as JK Lifestore,” Vijay Jain added..

JK Masale, a 100 per cent vegetarian brand, is presently available in West Bengal, the North-East, Bihar, Jharkhand, Orissa, Rajasthan and Karnataka.

JK Spices’ manufacturing units are very well equipped with the most modern packaging machines, printing machines, spice cleaning machines and sortex machines. Sortex machines, which are used to sort out the best-quality spices, and hence, the quality is maintained day after day.

JK Masale is best known in the east for their posto masala, and has officially tied up with Shibuprosad and Nandita Roy’s upcoming film, Posto. Chakraborty said, “It is my immense pleasure to be associated with JK Masale on their 60th anniversary.”

“It is a brand that takes pride in every household. I have seen JK Masale in my household since I can remember. I am really excited being a part of the JK family. I know JK Masale will keep providing us with years and years of spicy, tasty food,” she added.

JK Spices and Food Products manufactures, supplies and sells a wide range of products, including:
•    Whole spices: Poppy seed, black pepper, cumin seeds, etc.
•    Ground spices: Turmeric powder, chilli powder, etc.
•    Blended spices: Pav bhaji masala, chat masala, sabji masala, chole masala, etc.
•    Food products: Soya chunks, psyllium husk, tapioca seeds, etc.
•    Premium spices: Clove, cardamom, dried fenugreek leaves, etc.
•    Beverages: CTC Assam tea

JK Masale is a traditionally-managed business house, whose promoters include seven Jain brothers, who live upto the Jain culture of pure vegetarian food products.

It is available in over 1,000 outlets.  Today, Indian cuisine is gaining immense popularity in the overseas palate. JK exports spices to many Asian countries.
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