Sunday, May 26, 2019


AI-powered app Tweak & Eat crosses 1,00,000-tweak milestone in six months
Monday, 11 March, 2019, 12 : 00 PM [IST]
Our Bureau, Mumbai
Tweak and Eat, an AI- (artificial intelligence) powered wellness app, which was launched a year ago, has crossed a landmark milestone of 1,00,000 tweaks in the last 6 months. This online traffic has been propelled by its four newly launched AI-enabled features: My Nutrition and Nutrition Labels, Tweak Wall, AI-based Diet Plans (AiDP) and TweTox. The Tweak and Eat app empowers health-conscious users with just-in-time meal advice from certified nutritionists.

Tweaks, according to the app, refer to real-time portion control, substitutions, eating sequence and other meal-modification suggestions by nutritionists on the Tweak and Eat platform. The app caters to 3,50,000 users across India, Singapore, Malaysia, Indonesia and the Philippines.

The App’s developer is PurpleTeal, Inc, a leading United States-based mobile Health (mHealth) service provider. Tweak and Eat ranks as the fourth trending app on Google Play Store in the health and wellness category, and is one of the top performing health and wellness channels according to YouTube, with the engagement increasing 295 per cent month-on-month, over the last three months.

Tweak and Eat helps users make informed choices in the meal they are just about to eat, and helps them manage their weight with the right foods and portion sizes based on their individual goals and body parameters. It is extremely simple to use, and takes on most of the effort involved in healthy eating.

All one is required to do is take a picture of one’s food plate and Tweak and Eat’s AI-enabled platform will recognise the food and make appropriate calorie and nutrient portion recommendations via tweaks as one eats.

Tweak and Eat is training and using nutritionists to use Tweakyfai, its proprietary AI platform, to do a better job of giving real-time advice and information to users. Tweakyfai automates some tweak activities such as generating nutrition labels and escalating certain exceptions to nutritionists. It is currently able to identify a large number of foods with more than 90 per cent confidence, and it will only get better with time.

Tweak and Eat supports integration with devices like fitbit, iWatch, etc., and enables personalised reminders to be set for breakfast, lunch, dinner and other meal-times.

The newly-launched AI-powered features are as follows:

My Nutrition (The Trend is your Friend) and Nutrition Labels
Tweak and Eat’s Nutrition Labels & Analytics are playing a key role in increasing user engagement. Nutrition Labels helps users see the macro-nutrient profile (calories, carbs, proteins, fibre, fat, etc.) of every meal. My Nutrition helps users monitor their calorie and macro-nutrient consumption trends. The goal is to make it as effortless as possible: users need not count calories, enter data or anything. They just need to watch their individual trends and make appropriate adjustments to their eating habits. Nutritionists also proactively reach out to users with advice when adverse trends are detected.

Tweak Wall
This is an interactive online community that helps users engage with other users and have conversations around health and wellness. It enables the users to post selected tweaks for view, comment and rating by other users. The Tweak Wall also enables peer-to-peer user-interaction around health and diet topics.

AI-based Diet Plans (AIDP)
It provides personalised diet plans generated by Tweakyfai to help users accomplish a specific health goal. A user can get a comprehensive diet plan from a nutritionist after answering a set of questions, for Rs 149.

It is a short-term detox programme with hand-holding from a nutritionist to help users recover from indulgent eating during weddings or any festive occasions.

Talking about the App, Narayanan Ram, chief executive officer, PurpleTeal Inc, said, “It is extremely gratifying to see how consumers are taking charge of their health. Crossing 100,000 tweaks is indeed a highest validation of the sophistication and the relevance of the app.”

“Tweak and Eat is the only service that provides personalised, real-time diet advice, at the point of consumption. It is like having a nutritionist looking over your shoulder at every meal,” he added.

“What makes this a first-of-its-kind capability is that one can make real-time adjustments to his/her meals, on the go and before eating. This is enabled by the AI platform, which is even able to differentiate between deep-fried and grilled, stir-fried or baked food,” Ram said.
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