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FreeCharge partners with Faasos as e-wallet payment solution provider
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Thursday, 05 January, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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FreeCharge, India’s leading digital payments platform, has tied up with Faasos, one of India’s leading food on demand businesses, as an e-wallet payment solution provider. The former, which has a presence in the food and beverage category through merchants like Foodpanda, Zomato, Swiggy, Freshmenu, Innerchef, Domino’s, McDonald’s, Haldiram’s, Cafe Coffee Day (CCD) and Barista, will strengthen its position through this association. Sudeep Tandon, chief business officer, FreeCharge, said, “We are glad to have tied up with Faasos as their e-wallet partners. This gives both the partners a potential to serve each other’s customer bases and opens avenues for future innovative launches for their customers.”
“The diversified geographical reach of Faasos is only set to grow bigger, and we hope the association brings in good results for both the organisations,” he added. Faasos serves over 15,000 daily customers across 130-plus locations in 14 Indian cities (Mumbai, Pune, Bangalore, Hyderabad, Chennai, New Delhi, Gurugram, Noida, Ghaziabad, Ahmedabad, Vadodara, Indore, Bhopal, and Nagpur).
It prides itself on being a one-stop catering solution to all ordering occasions, be it breakfast, lunch, dinner, tea or snacks. “Faasos is all about unique, memorable and delightful experiences, and it is only possible when each aspect of ordering is made seamless,” said Sagar Kochhar, head, marketing, Faasos.
“Post-demonetisation, we witnessed a 60 per cent spike in online payments, which now contribute to over 80 per cent of the transactions,” he added.
“It was very critical to integrate more online payment players on our platform to further boost a smooth payment experience for our customers,” Kochhar said.
“FreeCharge came in as an obvious, and an important choice amongst wallets. We see a lot of value in this partnership which we believe will be symbiotic,” he added.
“On one hand, it will give our user base an added payment option, and on the other, it will give FreeCharge users a gastronomic experience on India's largest food platform,” Kochhar stated. FreeCharge users ordering on Faasos can also avail a limited-period cashback offer of flat Rs 75 off while placing orders on their app/website for a minimum of Rs 75.
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