Monday, January 21, 2019


Grofers unveils postpaid shopping with Simpl’s addition to payment methods
Monday, 11 December, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
In an industry-first initiative, Grofers, the affordable online supermarket, has launched postpaid grocery shopping. With the addition of Simpl to its payment methods, customers can continue to purchase groceries at any time during the month and pay a single bill at the month end.

They can also avail of doorstep delivery and the e-tailer’s guarantee of the lowest prices every day. The postpaid service is aimed at helping customers to avoid deferring their purchases to their initial salary days of the month.

Speaking on the association, Albinder Dhindsa, co-founder and chief executive officer, Grofers, said, “We are delighted to announce a postpaid grocery service that benchmarks our value proposition with both types of offline retail (i e supermarkets and local kirana stores).”

“It is a unique service that champions the best value benefits of organised (savings) and traditional (credit) retail which maximises the customer benefit. Our constant endeavour is to continue adding to our value proposition that will delight our existing customers and helps bring new customers into the online grocery market,” he added.  

Dhindsa said, “We have noticed the increased usage of various payment methods like e-wallets, meal vouchers, cards and net banking on our platform that account for more than 50 per cent of the transactions.”

“With fintech companies revolutionising online transactions in India, our association with Simpl will further help open up new segments. We will continue to explore innovative opportunities to accelerate the growth of the online grocery market,” he added.

Speaking on the association, Nitya Sharma, co-founder and chief executive officer, Simpl, said, “We’re delighted to be partnering with Grofers and make grocery purchases that much more seamless.”

“Grofers’ users can now keep buying groceries with ease and settle one total bill. In many ways, getting one bill for all the grocery purchases is the online equivalent of a khata from the neighbourhood store,” he added.

“We look forward to enabling Grofers to service their users at a far more deeper and customised level, much like a neighbourhood store,” Sharma said.

In the initial phase, this service is only extended to the loyal customer base of Grofers. In the second phase, Grofers will extend the Simpl payment option of postpaid grocery to all its customers. Earlier this year, Grofers partnered with Sodexo easing payment on the delivery process.
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