Saturday, January 18, 2020


Start-up Happy Ratio launches girl nutrition campaign #YehHaiMeriLife
Tuesday, 03 September, 2019, 14 : 00 PM [IST]
Our Bureau, New Delhi
Happy Ratio, a Indian health start-up, recently launched #YehHaiMeriLife, an impactful digital campaign to focus on the importance of complete nutrition for girls in sports. Young girls in India face multiple challenges on a daily basis, such as social inequality, lack of opportunities, malnutrition and trafficking.

With the support of partners, Happy Ratio, in collaboration with Yuwa, an NGO (non-governmental organisation) in Jharkhand, is providing girls 1,00,000 complete nutrition drinks. The launch of the campaign coincided with India’s National Sports Day.

Gender stereotypes have had a huge impact on the girls in India. In Jharkhand, six out of 10 girls drop out of school and become child brides. The state is among the worst in human trafficking, bonded labour and malnutrition, making it a challenging place to empower women.

While India’s women athletes have been breaking records and winning medals globally, the #YehHaiMeriLife campaign aims to fuel the next generation on the field.

Many Indian female athletes have defied heavy odds to carve a niche for themselves in the field of sports. They have had to fight insurmountable odds, including their own families, to reach where they are today.

Their struggles range from very basic needs, like nutrition, to bigger systemic issues, like a lack of competitive facilities they can access, poor infrastructure and limited funds.

Every medal or accolade won is a testament to the resilience and determination these women have despite much support. Happy Ratio’s attempt in this endeavour is to generate awareness around the importance of nutrition for athletic success.

While Indian athletes have been raising the bar with each passing tournament, Happy Ratio in partnership with Yuwa, aims to fuel the next generation on the field.

Harsh Batra, founder, Happy Ratio, said, “The real growth index of a country is reflected on the health of our younger generation. Currently, one-third of the world’s stunted children live in India.”

“Healthy nutrition is a crucial factor in improving this index. For us, it is an ambitious initiative, as we hope to make a difference on that index for a segment of the population that represents India’s tomorrow,” he added.

Franz Gastler, executive director and co-founder, Yuwa, said, “We are happy to associate with Happy Ratio who are providing nutritional meals to our young girls. Now, for the first time ever, we are getting a chance to offer a complete meal on the football field.”

“It is a powerful and convenient way to deliver complete nutrition, and ensure that the children get their daily dose of nutrition to stay healthy and strong,” he added.
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