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Wellness app Tweak & Eat touches 5,00,000-download mark in six months
Wednesday, 22 May, 2019, 16 : 00 PM [IST]
Our Bureau, Mumbai
As AI (artificial intelligence) dictates a new paradigm in health and wellness, Tweak and Eat, an AI-powered wellness app is gaining solid traction, with 5,00,000 downloads in just six months by health-conscious consumers across India, Singapore, Malaysia, Indonesia, Philippines, Kuwait and the USA. Tweak and Eat is designed to help users with just-in-time meal advice (i e tweaks) from nutritionists who are aided by its AI platform.

Tweak and Eat ranks as the fourth trending app on Google Play Store in the health and wellness category and is one among the top performing health and wellness channels, according to YouTube, with the engagement increasing 300 per cent month-on-month over the last three months.

Tweakyfai, its proprietary AI platform is being used to automate some tweak activities such as analysing meals, generating nutrition labels and escalating certain exceptions to nutritionists. It helps nutritionists do a better job of giving real-time advice and information to users. Tweak and Eat also supports integration with devices like fitbit, iWatch, etc., and enables personalised reminders to be set for breakfast, lunch, dinner and other meal times.

The app is owned by PurpleTeal, Inc, a leading US-based mobile health (mHealth) service provider. Co-founded by Narayanan Ram (who serves as its chief executive officer) and Anand Subra, PurpleTeal has a presence in Hyderabad and Chennai. It serves over 1.6 million subscribers in 15 countries in 12 different languages. Today, the company is recognised among top 25 most promising Internet companies in India.

Talking about the app, Ram said, “In the last six months, we have seen soaring user engagement and overwhelming traction across geographies, with AI being our backbone predominantly. Five lakh downloads is a real testimony to the rising health consciousness among today’s consumers. Building on our successful journey in the Asian market and our recent launch in the US market, we just entered the Middle-East market by launching Tweak and Eat in Kuwait and the response has been great. We will also be expanding our premium services to cater to more specific health conditions and requirements. With Tweak and Eat, the aim is to hand-hold people to better health, to help build an informed healthy society.”

Price points
The basic Tweak function and other functions like Tweak Wall and Recipe Wall are free of cost. Certain other features like nutrition labels, AI-based diet plans, detox plans, etc. are expected to range from Rs 38 for a pack of 10 nutrition labels, to Rs 149 per month for an AI-generated monthly diet plan service, to Rs 4,900 for a longer service package, where a user can get comprehensive and proactive hand-holding by an assigned nutritionist, based on their nutritional trends, and includes unlimited nutritional labels, diet plans and chat sessions with the assigned nutritionist. Users can subscribe to any plan based on their specific health needs.
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