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ADM & Culturelle offer probiotic supplement targeting metabolic health & weight management
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Tuesday, 27 July, 2021, 16 : 00 PM [IST]
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Chicago, USA
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ADM, a global nutrition solutions leader for the food and beverage and health and wellness industries, has partnered with i-Health Inc., to formulate its Culturelle metabolism plus weight management product featuring the proprietary BPL11 strain. The brand is the number one-selling probiotic brand globally.
The BPL1 strain is supported by a portfolio of pre-clinical and clinical evidence demonstrating its potential metabolic health and weight management benefits. The company has also defined BPL1’s mechanism of action – the specific biochemical interaction through which it impacts the biomarkers related to metabolic health.
Eric Bianco, brand lead - North America at Culturelle, said, “As this is the first Culturelle product to target metabolic health and weight management, we’re proud to say it’s formulated with BPL1 and highlight the robust science that supports it. This has been possible thanks to our strong partnership with ADM, and we’re looking forward to exploring further opportunities together.”
Marta Tortajada Serra, vice president – Science & Technology at ADM, said, “ADM invests in industry-leading microbiome research and innovation to help our partners and customers develop evidence-based solutions in a variety of applications. Together we’re supporting the metabolic health needs of consumers around the world."
Recent research shows close to a third of consumers have become more conscious about their weight – compared to just 21% prior to the pandemic. Indeed, of the 38% of US consumers who have changed their views on health and wellness in the last year, 32% cited a change in weight as the reason why.
Consumers are also more informed about how their metabolic health affects their overall health – especially their immune health and mental health – through the gut microbiome. Many consumers are seeking nutrition solutions in convenient formats to support their well-being. In fact, 27% of dietary supplement users.
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