|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Del Monte ropes in Khanna to promote mayonnaise & ketchup in campaign
|
|
Tuesday, 07 February, 2023, 13 : 00 PM [IST]
|
|
Our Bureau, Bengaluru
|
Del Monte in the ketchup & sauces space, has tied up with Michelin Star awarded chef and MasterChef India judge Vikas Khanna to promote their mayo & ketchup range.
He stars in the company’s latest communication campaign – Made by Chefs, Loved by all - for its mayonnaise range, showcasing the great taste, variety and quality of its mayo range and the reason behind the same - the fact that they are made by top in-house chefs using top quality ingredients.
Speaking about this partnership, Mahesh Kanchan, CEO, Del Monte India, said, "We are delighted to have Chef Vikas Khanna partner with us on our culinary portfolio of Mayonnaise, Ketchup & Sauces. I say this not only because Vikas is one of the most respected and reputed chefs globally, but also because he is extremely careful about the brands he chooses to work with. For us it is a match made in heaven with him endorsing one of India’s top quality food brands.
“We believe his association will help increase our awareness amongst consumers and encourage them to choose from the best mayonnaise range available in the market and help us eventually be the first choice in terms of a mayonnaise brand,” he added.
Khanna said, "Del Monte is an international brand, well known for the quality of its products and am glad to be associated with it. As a chef, while we make our own mayonnaise in our restaurant, I have to say that Del Monte makes a fantastic eggless mayo and amongst all their delicious mayo variants that I have tried, Achari Mayo is my personal favourite.”
The mayonnaise range includes Achari Mayo, Roasted Garlic Mayo, Sandwich Spread, Mint Mayo, Tandoori Mayo, Eggless Mayo and comes in easy to use, wide mouth jars. These can be consumed with different food items like Dosa, Samosa and Paranthas.
The brand originated in the US and is known for its range of processed food and beverage products in India which includes fruit juices, ketchup, mayonnaise, packaged fruits and the Italian range consisting of pasta, olive oil and olives. It caters to both the B2B and B2C markets. In fact, the brand was brought to India by FieldFresh Foods, a joint venture between Bharti Enterprises and Del Monte Pacific. FieldFresh Foods is now DelMonte Foods.
|
|
|
|
|
|
|
|
|
|