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E-tailer bigbasket launches gluten-free offerings from GoodDiet range
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Monday, 21 January, 2019, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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bigbasket, India’s online supermarket, has launched new products from its healthy GoodDiet range at the ongoing Organics and Millets 2019 – International Trade Fair organised by the Government of Karnataka. The company also showcased its range of organic produce, including fruits and vegetables, and an exhaustive variety of products under its label Royal Organic at the fair.
State agriculture minister N H Shivashankara Reddy and Seshu Kumar Tirumala, national head, buying and merchandising, bigbasket, were present at the launch.
Speaking at the occasion, Reddy congratulated bigbasket for being a disruptor in providing people convenient access to an exhaustive range of organic fruits, vegetables, pulses, rice, flours, spices, dry fruits, ghee, etc. at affordable prices.
The GoodDiet range is aimed at those who are always on the move, but are health-conscious at the same time. The products are devoid of added sugar and dairy or eggs and contain no added preservatives.
bigbasket’s 100 per cent certified organic products, like flour, spices, rice, dry fruits, ghee, etc., are categorised under the label bb Royal Organic. Here, bb refers to bigbasket. The products are procured from over 1,000 farmers through the online food e-commerce major’s strong supply chain network. With over 70 varieties, the organic fruits and vegetables are directly sourced from farmers through its collection centres in all major organic growing belts of the country.
“Our organic produce, including fruits and vegetables, which is available at a never-before price range, will also encourage bigbasketeers to switch to an organic way of life, and, in turn, positively impact four key stakeholders, namely the farmer, the corporation, the customer and the planet,” said Tirumala.
Besides the gluten-free range, the fair witnessed the launch of three new products in the GoodDiet range - the GoodDiet Pink Salt (which is 100 per cent naturally mineral-rich) and the GoodDiet Nutrition Bar and Breakfast Cereal, which are gluten-free and contain no added preservatives. The breakfast cereal is also high in fibre content and does not contain any trans-fat.
bigbasket is among the top three national players in organic production of staples. The entire range of pulses are offered at substantially lower prices of 10-15 per cent compared to other organic brands in the market. Apart from encouraging farmers to grow organic and helping them with the required inputs, bigbasket also aids in getting registration for PGS (Participatory Guarantee System) Green and NPOP (National Programme for Organic Production) conversion certificates. The company monitors the fields throughout the conversion period and beyond. The 1,000-plus farmers receive a 10-15 per cent premium for their organic products compared to the prices they get for conventional fruits and vegetables.
Monthly, over three lakh customers benefit from bigbasket’s organic range with customers in even Tier-II cities switching to the organic way of life.
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