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Fipola, India’s first modern meat retail company, launched in Chennai
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Monday, 25 September, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Fipola, India’s first modern meat retail company for fresh and hygienic proteins was launched in Chennai recently. Sushil Kanugolu, its managing director and chief executive officer, announced the opening of the stores, which will be one of their kind in meat retailing. They will open to the public on September 25, 2017.
The company follows a multi-conduit retail system, and will offer the finest selection and quality of chicken, mutton and seafood. The products will be protein-driven and can be customised with different cuts, according to the consumer’s choice.
Fipola will maintain the highest quality and safety standards throughout the supply chain. Right from a careful selection of suppliers, raw materials and ingredients, Fipola will follow stringent prescribed specifications throughout the processes of preparation, packaging and storage, to ensure the safe delivery of all products.
The quality of meat and seafood will conform to Hazard Analysis and Critical Control Points (HACCP), Halal, Food Safety and Standards Authority of India (FSSAI) and International Organisation for Standardisation (ISO) certification.
Fipola will provide odour-free, hygienic, modern meat retail stores with a wide range of products and services at reasonable prices.
The stores will have highly certified and trained butchers, who will cut, slice and pack the meat in front of customers, ensuring transparency.
Coupled with well-managed backward integration, the products offered at the retail stores will be free from antibiotics, hormones and pesticides.
Kanugolu said, “We are pleased to announce the opening of three retail outlets of Fipola in Chennai. We are committed to provide high-quality fresh meat and seafood.”
“Fipola outlets are aimed at providing the best ambience for the buyer. We are proud to say that women and children will also find meat buying a pleasurable experience at our store,” he added.
“It aims to bring in the best international practices in the areas of procurement, processing, distribution and retailing of meat to our customers,” Kanugolu said.
Fipola is launching three stores in Chennai [at Anna Nagar, East Coast Road (ECR) and Old Mahabalipuram Road (OMR)].
Eight depots, located across the city, will be supporting the company to ensure timely delivery to customers.
Fipola will commence operations, adeptly backed by a 200-member-strong team with industry, culinary and retail expertise.
It will also employ an e-commerce platform for online orders and call centre based doorstep delivery.
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