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ITC invests in food manufacturing facility and luxury hotel in Odisha
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Thursday, 15 November, 2018, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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ITC has invested in two flagship projects in Odisha - an integrated foods manufacturing facility in Khurda and a luxury hotel in Bhubaneswar. The investments were unveiled by state chief minister Naveen Patnaik two years ago.
Work on the state-of-the-art facility in Khurda is progressing at full swing and will be ready by the end of next year. ITC will produce its world-class Indian food brands, including Aashirvaad, Sunfeast, YiPPee! and Bingo!, here. Once operational, the facility will provide significant linkages with the agricultural sector.
As food processing is positioned at the intersection of agriculture and industry, it has multi-dimensional benefits for society.
The sector can enhance farm incomes, reduce agri wastage, encourage sustainable agriculture, enable value creation through manufacture of packaged foods, drive investment in cold chains and storage, and generate employment opportunities as well as livelihoods along the entire value chain from farm to production to warehousing, logistics distribution and retail. The new unit is expected to be operational by end of 2019..
The luxury hotel in Bhubaneswar is under ITC’s WelcomHotel brand. Once operational, this hotel will also add to the eastern state’s vibrant tourism landscape. The hospitality value chain that this hotel will support will also be an employment multiplier and generate new livelihood opportunities. This property will be ready to welcome guests in the end of 2019.
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