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Jejuindi-India to introduce vegan beauty products in India
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Tuesday, 07 July, 2020, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Jejuindi-India to introduce Vegan lifestyle or veganism is taking over the globe. A large population around the world is demanding organic or vegan beauty products and shoppers are now becoming more aware of how harmful chemicals can affect their skin.
Vegan beauty has become more and more popular in recent years as the wellness arena has expanded, and since then, has pretty much crossed over to the mainstream.
Lifestyle choices such as veganism and clean eating has opened more opportunities for essential natural skin care products.
These eco-conscious consumers are increasingly making the shift from mass produced to eco-friendly goods in order to reduce the harm caused to the environment and are switching to sustainable skin care products which also means contributing to protect the environment. Jejuindi-India, a 100 per cent subsidiary of Jejuindi, a popular South Korean cosmetics major is bringing its world renowned pure natural and vegan products to Indian shores.
South Korea is currently the fifth largest source of investment in India.
Sanjay Singh, country head Jejuindi-India, said, “Jejuindi-India is striving to bring in the best vegan and animal cruelty free products for Indian consumers. Great Skin doesn’t happen by chance, so living up to their motto ‘Skin-Care First, Make Up Second', the natural Skin-Care products are essential for your daily skin care routine.”
“We are introducing Pure Natural essential Skincare Products range specially catered for Indian beauty market. Over the last few years, the relations between India-South Korea relations have made great strides and taking advantage of the situation, Jejuindi may look at their own manufacturing unit in India in the near future Having the Indian markets surveyed on various counts, Jejuindi-India is launching more suitable vegan products specially curated for the ‘Indian Skin tone’ and to fight the tropical weather,”
Every Region has its own collection of its natural plants and herbs with their unique properties beneficial to mankind and the best come from Jeju island, South Korea with its purest form.
“With the onset of Monsoon, skin care is of utmost importance and our tropical temperature, variations in humidity and pollution necessitates skin care. The natural plant based Jejuindi products have more vitamins and minerals that absorb in skin quickly,” said Singh.
“The products introduced in India are anti-bacterial, anti-ageing and they soothe the skin in our fluctuating climate. Also in today’s situation, continuous use of sanitizer on hands is damaging the texture of the skin and disturbing PH balance. Using these products, will provide the hand adequate moisturiser needed to keep it soft,” he added.
The brand is introducing its whole range of products like Anti-Ageing Rich Cream Face Serums, Moisturizers/Spray, Face Mask serum, Face Wash, Body/Face light Cream.
Popular products for Indian skin care are Indigo Gel cream, Indigo Spray Mist for Day skin care, Camellia Rich Ageing Cream and Camellia Seed Oil for night skin care. Along with these they are launching their patented beauty products made from Camellia Flowers, Indigo plant, Portulacae Herbs, Seaweed, and Tangerines.
By 2025, the global skin care market is estimated to reach US$189.3 billion with the Indian Skin Care market share will be around US$7,794.3m in 2019/20 and the market is expected to grow annually by 7.9 per cent till 2025.
Besides the regular skincare range, the brand will also be introducing Seaweed Face wash and Body Cream catering to Men/Women/Babies. Heba Body Light safe cream is specially designed for use on babies as well as adults.
As of now products will be available for sale on www.jejuindi-india.com, Amazon India and Flipkart.
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