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JFL enters Chinese cuisine segment with home-grown brand Hong’s Kitchen
Thursday, 14 March, 2019, 16 : 00 PM [IST]
Our Bureau, New Delhi
Jubilant FoodWorks Limited (JFL), one of India’s largest food service companies, has launched its first own brand, Hong’s Kitchen, in Eros Mall, Gurugram. The latest venture marks the company’s entry into the Chinese cuisine segment, a large and fast-growing segment in the Indian market.
 
Speaking at the launch of the new brand, Shyam S Bhartia, chairman and Hari S Bhartia, co-chairman, Jubilant FoodWorks Limited, said, “We are delighted to introduce our first indigenous restaurant brand, Hong’s Kitchen, to our customers.”

“This launch underlines our confidence in the growth potential of the Indian foodservice market in the coming years. Hong’s Kitchen will help us venture into the Chinese cuisine for the first time and hence together with the existing brands of Domino’s and Dunkin’ help build a stronger portfolio for JFL,” they added.
 
Sharing his views at the launch, Pratik Pota, chief executive officer and whole-time director, Jubilant FoodWorks Limited, said, “It gives us great pleasure to launch Hong’s Kitchen in India today.”

“While Chinese food is the second-largest consumed cuisine in the country, there exists a vast gap between street vendors and premium fine-dining restaurants,” he added.

“Hong’s Kitchen, with its fast casual format, will address this vast, unaddressed market through great-tasting and affordably-priced Chinese food that is customised for Indian tastes,” Pota said.
 
The newly-launched restaurant has a young, international-looking and trendy design that is inspired by the colours and the hustle of Asian street markets. It has an open kitchen which makes for a transparent, lively and engaging experience for customers.

The restaurant has clearly separated areas for making vegetarian and non-vegetarian food. Additionally, all ingredients are sourced from the best of suppliers, carefully selected for their commitment to quality, in line with JFL’s high-quality standards.
 
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