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Kellogg's Special K’s new cereal variant - Special K Multigrain & Honey
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Thursday, 05 May, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d  Kellogg’s Special K, a brand of leading cereal company Kellogg India Pvt. Ltd, has launched Special K Multigrain & Honey, a ready-to-eat cereal, which is a mix of ingredients that are a source of fibre and protein.
As per a release, the new product consists of flakes made of wheat, rice and oats, coated with honey and mixed with rolled oats. The product is targeted at women who want to have a nourishing and delicious breakfast having only 2% fat and with no added preservatives. It has naturally low fat, low cholesterol and 100% vegetarian cereal.
Harpreet Singh Tibb, director, marketing, Kellogg India, said, “Our aim is to have Special K Multigrain & Honey become a breakfast ally to consumers, offering them a delicious and nourishing option without having to compromise on taste. It adds to the portfolio of Special K with one more great food option for which consumers have shown a great liking towards in our research.”
The product is available in 435 gm, SKUs priced at Rs 179.
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