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Lactose intolerance high, but non-dairy creamer sales to reach $2.3 bn
Monday, 07 October, 2019, 13 : 00 PM [IST]
Our Bureau, Mumbai
Sales of non-dairy creamer is expected to reach a valuation of about $2.3 billion in 2019, despite an increase in the lactose-intolerant solutions. These were the findings of a new report on the non-dairy creamer market by Future Market Insights.

Globally, 65 per cent of the human population has developed a reduced ability to digest food containing lactose after infancy, which has increased the demand for lactose-free products. The non-dairy creamer market has proved to be a very popular solution for this category of consumers.

In view of the stable prices of raw materials and greater awareness of non-dairy products among the consumers, the non-dairy creamer market is expected to witness a CAGR (compound annual growth rate) of about five per cent during the forecast period of 2019-2029.

The non-dairy creamer has been garnering significant momentum as a viable substitute for traditional creamers in food and beverage processing industry, foodservice sectors, and in households.

The rise of the vegan population is expected to significantly impact the demand for non-dairy creamer, as it not only aligns with emerging trends, but also imparts taste like milk creamers and brings the same consistency to the product it is added to.

Dairy-based products to dairy alternatives – Shift underway
Dairy consumption among the consumers has always persisted due to the rich nutrition profile and limited options for dairy alternatives. However, the change of trend has been observed in the recent years, as dairy-free products continued to emerge with various options, attracting a large number of consumers worldwide.

Millennials and Generation Z are on the journey of exploring new products and ingredients, leading to increased demand for plant-based and natural products such as non-dairy creamer.

As the demand continues to move on an upward swing, manufacturers are focussing on expanding their product portfolio with enhanced nutrition.

Gains upheld by higher shelf stability of non-dairy creamer
Non-dairy creamer is generally produced using either vegetable oils or the plant-based milk as base, and is widely available in powdered or packaged liquid form.

The powdered form of non-dairy creamer will continue to account for relatively high sales as compared to their liquid counterparts, in the view of higher shelf life, which has an impact on the choice of consumers as well as retailers.

Ease of storage, cost-effectiveness, and extended shelf life have also contributed to the adoption of non-dairy creamer.

Fat-free and organic trends pushing innovations
Although conventional non-dairy creamers continue to influence the growth strategies, manufacturers are focussing on increasing the production of organic variants to capitalise on ever-evolving consumer trends.

Further, in order to maintain innovation supremacy in the non-dairy creamer market, stakeholders are working on offering wide range of flavours, such as chocolate, hazelnut, and vanilla that will help retain and attract new segment of customers.

Moreover, the foodservice industry, especially in developing countries, continues to expand at a rapid pace, on the back of sprung in number of working population, increased disposable incomes, and penetration of new products.

Therefore, players active in the non-dairy creamer market should be looking at a period of sustained demand, according to the report.
 
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