Tuesday, January 17, 2017
Lavazza joins Annual Golden Globe Awards’ 74th essay as official coffee
Thursday, 12 January, 2017, 08 : 00 AM [IST]
Lavazza,one of the leading global coffee companies. joined the 74th Annual Golden Globe Awards, which took place recently, as official coffee. It had a presence within the Golden Globe Awards Lounge at The Beverly Hilton, where the internationally-renowned ceremony took place.Before, during and after the awards, there was a pop-up Lavazza caféwithin the lounge.
The cafe, which was designed with a typically Italian contemporary eye, offered Golden Globe winners, nominees, industry leaders and other guests traditional Lavazza coffee experiences, including Coffeetail No 51 (a cocktail made with Lavazza cold-brew coffee, vodka and ginger ale), and Coffee Caviar, which was a part of a long list of coffee design specialties created in collaboration with some of the world’s most esteemed chefs, including Ferran Adrià, Massimo Bottura and Carlo Cracco.
Guests previewed Kafa, a Lavazza single-origin product that will be relaunched in 2017 in the United States with a new, even more exclusive look and feel. These were served in limited-edition themed cups, specifically made for the occasion. The cup –inclusive of the Golden Globe Awards logo – was inspired by the ceremony and was carefully crafted in black, complemented with real gold. Experts from the Lavazza Training Centre created unique coffee experience recipes.
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