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Leonardo Olive Oil creates three kitchen zones at 2017 edition of IITF
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Saturday, 18 November, 2017, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Leonardo Olive Oil, a flagship brand of Cargill’s food business in India, has set up separate kitchen zones dedicated to each of its three variants - Cook All, Just Lite and Just Drizzle - at India International Trade Fair (IITF) 2017, currently underway at New Delhi’s Pragati Maidan.
The event, organised by India Trade Promotion Organisation (ITPO), will conclude on November 27, 2017. Hall number 18 L and stall number 25 have been allotted to the company. At its consumer experience zone, consumers will get a chance to taste delicacies prepared using all these variants and a clear understanding of their usage.
They will also experience simultaneous live cooking sessions by three eminent chefs. The main focus of this experience zone is to allow consumers to imbibe the importance of using Leonardo Olive Oil in their day-to-day cooking.
Leonardo Cook All is perfect for all types of Indian cooking, including deep frying. Leonardo Just Lite is suitable for day-to-day Indian cooking, shallow frying and sautéing, and Leonardo Just Drizzle is perfect for salad dressings, dips and condiments and can be a healthier option than butter.
Deoki Muchhal, managing director of Cargill’s food business in India, said “Taking forward the recently-launched campaign, Indian Foods have the Hots for Olive Oil, for the first time ever, Leonardo Olive Oil has created a unique experience zone of this size and stature.”
“With the purpose of allowing consumers to experience cooking different cuisines with the different variants of Leonardo Olive Oil, this zone will enable consumers to get a look and feel of an actual live cooking experience. With three different kitchen zones catering to different types of cooking, consumers will be able witness healthy and tasty food cooked in Leonardo Olive Oil,” she added.
Taking the consumer experience further, Leonardo Olive Oil has tied up with Grofers as their e-commerce partner, allowing consumers to get the products delivered to their doorsteps.
Leonardo Olive Oil has the highest monounsaturated fatty acid content MUFA (75 per cent), is a rich source of antioxidants and oleic acid.
Food cooked in Leonardo Olive Oil absorbs 67 per cent less oil as compared to regular refined oil [as per the study conducted by a National Accreditation Board for Testing and Calibration Laboratories- (NABL) accredited laboratory).
Olive oil is a heart-plus oil, helps in supplementing metabolism, is a natural source of Vitamin E and makes people feel light.
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