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McDonald's India & CSIR-CFTRI partner to launch multi-millet bun
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Thursday, 05 September, 2024, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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McDonald's India (West & South), operated by Westlife Foodworld, has partnered with the prestigious food technology research institute, CSIR-Central Food Technological Research Institute (CFTRI), under the central Ministry of Science & Technology, to launch the groundbreaking multi-millet bun. This exclusive, first-ever collaboration marks a new era in food innovation, combining CSIR-CFTRI's expertise with the brand’s commitment to developing nutritious food options. On the occasion of National Nutrition Week, this significant step forward aligns with its nutrition journey, reinforcing its commitment to enhancing the nutritional profile of its offerings.
The new bun, co-created by CSIR-CFTRI's leading food scientists and McDonald's India (W&S), incorporates the richness of five nutrient-dense millets—Bajra, Ragi, Jowar, Proso, and Kodo, both major and minor millets. Renowned for their nutritional benefits, these superfoods are sourced from diverse parts of the country, including Gujarat, Maharashtra, Karnataka, Rajasthan, Tamil Nadu, Madhya Pradesh, and Chhattisgarh, also reflecting its India’s commitment to local and sustainable sourcing.
CSIR-CFTRI's deep expertise played a pivotal role in seamlessly integrating the nutritional benefits of millets while achieving the delicate balance of taste, texture, and quality that it is known for. The result is a bun packed with essential vitamins, minerals, and natural dietary fibre, offering both nutrition and delight in every bite.
Dr Sridevi Annapurna Singh, director of CSIR-CFTRI, said, “Our collaboration with McDonald's India (W&S) signifies a strategic integration of advanced food technology and industry-leading best practices. This joint effort is a pivotal step towards developing menu items that offer added nutritional value and also delight the palate. With CSIR-CFTRI's cutting-edge research capabilities, combined with McDonald's India’s operational expertise and commitment to quality, we believe we are ushering in a new era of giving food a great future.”
This long-term partnership aims to explore new avenues in nutritional innovation with benefits to the end consumer top of mind. Together, both the organisations are committed to craft menu items that are both wholesome and delicious catering to the evolving eating preferences of customers, with an emphasis on combining traditional ingredients like millets with modern food science and technology.
Akshay Jatia, executive director, McDonald's India (W&S), said, “At McDonald’s India (W&S), we are on a long-term journey to offer 'Real Food that is Real Good.' The introduction of the multi-millet bun is a reflection of our ongoing efforts to enhance the nutritional value of our offerings while staying true to the taste our customers love. We are grateful to CFTRI for their invaluable expertise in helping us bring this unique product to life, further advancing our mission to provide mindful eating choices.”
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