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Natural Grocers receives 2025 sustainability in the food industry award from the shelby report
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Saturday, 29 November, 2025, 12 : 00 PM [IST]
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Lakewood, Colorado
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Natural Grocers has been honoured with the 2025 sustainability in the food industry award by the shelby report, recognising the company’s sustained efforts to promote environmental and social progress across the food supply chain.
The award acknowledges Natural Grocers in the “collaborative impact and industry leadership” category, primarily crediting its trailblazing nutrition education program. Through this initiative a cornerstone of the retailer’s strategy since it was founded in 1955 the company provides free, science-based nutritional guidance, holistic wellness support and eco-friendly practices to its consumers.
Distinctively, Natural Grocers places a full-time trained Nutritional Health Coach (NHC) in nearly every store, making it the only national grocery retailer to offer this service at scale. These coaches, who complete over 160 hours of continuing education annually, offer one-on-one counselling, personalised shopping advice and community-oriented wellness classes right where food choices are made.
By embedding nutrition education into its core retail model rather than treating it as an add-on Natural Grocers aims to empower customers and employees alike to make informed decisions that benefit both personal health and the environment. In doing so, it positions itself as a template for retail businesses seeking to integrate sustainability and social wellbeing into their business practices.
The annual sustainability in the food industry awards by the shelby report celebrate companies across the food sector that demonstrate commitment to reducing environmental impact, strengthening community health, and driving innovation from “farm to table.” Natural Grocers’ win this year reinforces the growing trend of combining organic retail with public-health education and sustainable stewardship.
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