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Nestlé India forays into dip segment with launch of Maggi Dip & Spread
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Wednesday, 26 September, 2018, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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 As part of its product diversification, Nestlé India has announced its foray into gourmet dip and spread segment with the launch of Maggi Dip and Spread.
The low-fat yoghurt based dip and spread from Nestlé has been conceptualised basis in-depth consumer research.
Maggi Dip and Spread contains almost 80 per cent yoghurt with less than three per cent fat, making it a very healthy and tasty option for variety of food pairings.
The new range will be available in two exciting flavours, Cheese Garlic and Jalapeno Salsa. Each of these unique flavours has been specially created for the Indian palate.
Yoghurt-based Dip and Spread signifies the emergence of a new category in the seasoning segment in India and has started witnessing a high consumer demand.
Commenting on the launch, Arvind Bhandari, general manager, dairy, Nestlé India, said, “It is our endeavour to constantly innovate and offer consumers convenient ways to make delicious and healthy food.”
“Yoghurt-based low-fat Maggi Dip and Spread is an entirely new category for us which will offer consumers a whole new experience. The increasing eating out culture and aspiring India’s growing appetite for global cuisines are leading to the trend of cooking unconventional and international dishes at home,” he added.
“We would like to tap this opportunity and emerge as a significant player in the segment with promise of convenience, health and exotic taste of dip and spread with different food types,” Bhandari said.
Nestlé India is committed to provide highest quality dairy products rooted in nutrition, health and wellness. The introduction of Maggi Dips highlighted Nestlé India’s journey in the value-added dairy segment and is a clear testament to its commitment in pioneering product innovations.
Priced at Rs 150 for 150g, Maggi Dips will be available in Delhi and the National Capital Region (NCR) in all leading supermarkets.
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